TrueCar Partners With Leading AAA Clubs to Provide Members With Time and Money-Saving Car Buying Platform

SANTA MONICA, Calif., Oct. 10, 2011 /PRNewswire/ -- TrueCar, Inc. the only transparent publisher of real-time new (TrueCar.com) and used (ClearBook.com) vehicle pricing  data in the US market, has announced that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier - providing members with guaranteed upfront pricing and a haggle-free car buying experience on new cars -- and additional convenience and value for customers who already turn to the organization for roadside assistance and numerous other auto-related services.

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The AAA Oklahoma/South Dakota and AAA Hoosier clubs are the 21st and 22nd AAA organizations to provide an online car buying service to its members that is powered by TrueCar.  Each represents a membership of over 400,000 drivers and their families in their respective territories.  

Using the TrueCar powered online car buying program, AAA members can locate low local prices for thousands of vehicle makes and models -- discovering what others paid for their car – and then receiving an even better price from one of TrueCar's 5,000+ Certified Dealers nationwide.  

"TrueCar, like AAA is all about providing convenience and value to the consumer," said Chuck Mai, Spokesman for AAA Oklahoma/South Dakota of AAA.  "Our membership expects the best service and value for their dollar – which is why we believe our partnership with TrueCar and their free, convenient way to save money on a new car purchase, is such a natural fit."

"AAA represents the gold standard in terms of auto-related services," said Bernie Brenner, Chief Strategy Officer of TrueCar, Inc.  "TrueCar is proud to offer AAA members a revolutionary way to save time and money on their new car purchase.  Additionally, we believe that AAA members can expect the same high level of customer service from our network of certified dealers as they receive from AAA-approved auto repair businesses."

To date, TrueCar has facilitated the sale of over 350,000 vehicles – saving consumers over $1 billion off of Manufacturers Suggested Retail Price (MSRP).

The partnership announcement comes on the heels of TrueCar's purchase of ALG from DealerTrack Holdings, Inc. (NASDAQ: TRAK), the industry-leading source for automotive residual values and the recent securing of over $200 million in debt and equity financing to fund the development of new revenue streams, growth and strategic acquisitions.

About TrueCar, Inc.

TrueCar, Inc. has changed how cars are sold by providing a significantly better customer experience -- helping qualified dealer partners gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, TrueCar.com price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.

TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco and Austin. The company was founded in 2005 and has been profitable since 2009. With 131% annual growth since 2006, TrueCar has driven over 350,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information. You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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SOURCE TrueCar.com