TruMark Financial Credit Union Switches to CUSO Financial Services L.P. as its Broker Dealer for Investment Program
SAN DIEGO, June 12, 2012 /PRNewswire/ -- CUSO Financial Services, L.P., (CFS) a full-service broker dealer and SEC Registered Investment Adviser that provides customized investment and insurance solutions to credit unions, has implemented broker/dealer services and back office support for TruMark Financial® Credit Union, headquartered in Trevose, Bucks County, Pa. With more than $1.4 billion in assets and 95,000 members in 14 branches, TruMark Financial is one of the largest credit unions in Pennsylvania.
Founded in 1939, TruMark Financial has operated under a community charter since 2005. Although it had an investment program for more than 10 years, TruMark Financial's executive management team felt they could improve and expand the program by working with CFS in a dual-employee program. The credit union now has more management control over aspects of the investment business and can facilitate closer integration with all the departments within the organization.
According to Christian Roach, senior vice president in charge of retail and marketing, the TruMark Financial team liked CFS's ability to convert the program from a completely outsourced one to a dual-employee program as well as its focus on helping the credit union take its investment services to the next level through increased marketing support.
Roach says, "Along with its much better technology platform dataVISION® and improved reporting capabilities, the CFS focus on flexible customer support attracted us. CFS has an excellent reputation in our industry as a broker/dealer that really partners with financial institutions. CFS has assisted several other credit unions to develop high performing investment programs helping members meet their financial goals within their own individual risk tolerances. We are confident we will have similar results."
To develop the platform program, TruMark Financial plans to train and license branch employees in all of its branches to sell fixed annuities and other products to meet the needs of members. CFS will facilitate the process through TruMark Financial's program manager, Victor Pulizzano, and will provide training, licensing, registration, and product choices. CFS also offers back office efficiencies through its fully-integrated relationship management and performance tracking software, as well as training and marketing support.
Valorie Seyfert, president and CEO of CFS, says, "We believe working together, in the best interests of the members, benefits everyone – so we look for ways to help credit unions gain more integration of their investment program with their other offerings. We look forward to TruMark Financial's active participation in development of this investment program and to a successful working relationship. "
Credit unions interested in learning more about CFS programs can call 1-800-686-4724.
About CUSO Financial Services, L.P.
Established in 1997, CUSO Financial Services, L.P. (Member FINRA/SIPC) is headquartered in San Diego and has more than 150 credit union users, including 25 of the top 100 credit unions in the country. With branch offices located nationwide, and more than 350 licensed representatives, CFS is a full-service broker/dealer and SEC Registered Investment Adviser offering customized investment and insurance solutions to credit unions. For more information, call 858-530-4400 or visit www.cusonet.com.
Contact: Beth Walsh
SOURCE CUSO Financial Services, L.P.