TrustCloud & Partner to Enable Reputation Barometer for Pet Sitters

As Peer to Peer Economy Grows, Partnership Creates Greater Protection for All Involved

24 Oct, 2012, 09:00 ET from

SEATTLE, Oct. 24, 2012 /PRNewswire/ -- TrustCloud, the leader in stand-alone trust solutions for the sharing economy, and, the in-home dog care industry leader, today announce an exclusive strategic partnership to empower pet sitters to display their portable reputations to pet owners in search of dog boarding solutions. By integrating TrustCloud into, the partnership enables greater safety, security and confidence for's 70,000+ members across the United States.

"Safety and trustworthiness have always been a central priority for all of us here at," said Aaron Easterly, CEO of "With this exclusive partnership, we are excited to offer our members greater transparency and verifications for those caring for their dogs."

Providing a trust system for peer marketplaces, TrustCloud's TrustScore system rates users based on three basic TrustCloud layers (Identity, Interaction, and Behavior) containing over thirty different online and offline elements such as LinkedIn, Facebook, Twitter as well as offline verifications like SMS, Snail Mail, etc. Once users opt-in to TrustCloud, their TrustCloud membership and verifications appear on their profile so that other users can instantly get a better understanding of whom they are considering as a dog sitter.

"People deserve to be recognized for their honest behavior online," said Xin Chung, founder and CEO of TrustCloud. "Just as a credit score is useful to landlords in evaluating renters, our TrustScore engenders increased confidence and safety for those involved with and the rapidly growing peer economy."

About, the in-home dog care industry leader, connects dog owners with local dog sitters online to provide real homes when families travel. maintains the mission of creating a safe, loving home for dogs even when owners are away by offering an alternative to traditional caged boarding facilities, or family, friends and neighbors who sit in a pinch. Seattle based operates in thousands of cities across the U.S. with more than 70,000 members. To learn more visit, and join us on Twitter @RoverDotCom and Facebook at

About TrustCloud

TrustCloud specializes in trust and risk solutions for peer marketplaces by providing a quick, broad measurement of a user's "TrustScore". The score is based on interpretations of universal indicators of Trust such as Credibility, Reliability, Familiarity, and Consideration then filtered through layers of Verification, Behavior and Transactions. Peer economy marketplaces, together with thousands of users, have adopted it as their default "portable trust indicator". Launched in May of 2012, TrustCloud's mission is to increase trust and reduce risk among peer marketplace users.