TSB Management Discuses Business Strategy for the Public Company

HOUSTON, June 26, 2014 /PRNewswire/ -- Top Shelf Brands Holdings, Inc. (a Nevada Corporation) (OTCBB: TEMN) today disclosed its operating strategy as management begins implementing its business plan.  Several months ago, Flavorman (www.flavorman.com), one of the world's leading beverage architecture consulting firms was hired to help us develop and market our flagship brands.  We are happy to announce at this time that most of our work is complete and we are prepared to launch our flagship products this summer.  We will leverage our relationship with Flavorman, to increase sales and awareness of our products as we execute our tactical and strategic business plan.

In addition, as we recently announced that we have begun to form an Advisory board of which Mr. Scott Vanis from Level 5 Beverages was initially named.  We plan on announcing at least 4 more members in the next few months with one being a former NFL superstar.

Lastly, when we resolve the DTC chill issue and receive our new stock symbol, we will form and announce a Board of Directors as we move to a fully compliant SEC reporting Company.

CEO Alonzo Pierce said, "Top Shelf Brands Holdings differentiates itself form other small emerging growth beverage companies due to its corporate structure.  We established a subsidiary company as a licensed U.S. Importer of alcoholic beverages. Under this federal license, Top Shelf Brands is able to reduce its costs based on a 'self-importation model'.  These cost savings will be in excess of $50.00 per sold case of Top Shelf Brands Holdings', which equates to about a 25% increase in the Company's average gross margin, giving the company a huge competitive pricing advantage."  The specific market we participate in, "Fine Spirits" generates about $300 Billion dollars per year globally and is growing at an annual rate of 5-8%.  We have previously announced that we believe we will sell our initial $1.3 MM worth of inventory quickly as we go to market based on the orders we are seeing.  In addition, we are confident that we can attain a market share that will generate annual revenues of at least $20 MM over the next three years. In order to achieve this growth, Top Shelf Brands plans to build upon its existing distribution channels and to expand the sales of its new line of branded liquors. In the opinion of the Directors, Specialty Spirits Import's, relationships with existing distributors will enable it to achieve its sales objectives.

Pierce further commented, "Top Shelf Brands will establish itself as one of the fastest growing spirits companies in the industry for strategic marketing that produce's pull through of its brands. The value of each flagship brand within the Company will be established by increasing sales volume through regional expansion.  Lastly, the company is sharply focused on increasing shareholder value by managing the activity of each of its partners."

Pierce continued, "In the opinion of the Company, the product line's most significant advantage in the current alcoholic spirits market, is its appeal to the new generation of female consumers, who have been attracted to tequilas and liqueurs with herbal infusions because of their flavors and suitability for mixing in exotic cocktail drinks. Women now form a major consumer base for liqueurs and spirits as they are more responsive to marketing and product innovation activity and are less tied to traditional consumption patterns. Studies indicate that the number of adult female alcohol consumers has been increasing for 15 years, growing 25 percent in the last five years alone."

About TSB:  www.drinktopshelf.com

Top Shelf Brands Holdings incubate, create, markets and supplies branded alcoholic beverages with an initial offering of Tequila, Liqueur and Bourbon. Being a federally licensed importer and supplier of alcoholic beverages gives us a competitive edge. Top Shelf Brands is dedicated to "Incubating and Creating Brands People Talk About". Top Shelf Brands is positioned to capitalize on the $1 trillion spirits industry. Strong growth in the industry is anticipated primarily in the premium category.

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Top Shelf Brands Holdings, Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Top Shelf Brands Holdings, Inc.



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