SINSHEIM, Germany, Nov. 11, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced an expansion of its relationship with the German Bundesliga football club TSG 1899 Hoffenheim to include SAP solutions leveraging Big Data and Internet of Things innovations that help analyze player activity data. With innovative training and game evaluations based on data collected from wearable sensors and analyzed in SAP HANA®, the club can gain real-time insight into player and team playing behavior, which can help improve performance. The announcement was made at the SAP Forum for Sports and Entertainment, being held November 11 in Sinsheim, Germany.
"SAP is a long-standing partner, and TSG 1899 Hoffenheim has used software by SAP intensively and successfully for many years," said Peter Rettig, CEO, TSG 1899 Hoffenheim. "With this new development, we are taking our performance to the next level. SAP technology will give us an immediate advantage over our competition."
To support the analysis of player performance, SAP and TSG 1899 Hoffenheim are developing a real-time player analysis solution based on sensor data and in-memory geospatial processing of SAP HANA. Placing special sensors in shin guards, clothing and the ball itself, TSG 1899 Hoffenheim collects an enormous amount of actionable data from training, which is stored, processed and analyzed by using SAP HANA. Based on these analyses, trainers are developing new ways to improve the players' game. Capability characteristics, such as acceleration, speed and ball contacts are calculated in real time for individual players or the whole team and visualized via an easily configurable user interface. This data is used to personalize training to strategically target the strengths and weaknesses of each player and help create the most effective training plan possible. For instance, spatial analytics can be applied to individual and team movement profiles in order to track distances, speed averages and ball possession as well as player tendencies. The information can also be used to help reduce the risk of injury and ultimately boost levels of play.
"Whether in the regional or the top league in German football, we have supported TSG 1899 Hoffenheim as a technology partner," said Gerd Oswald, member of the Executive Board of SAP AG, Scale, Quality & Support. "The real-time analysis of player and team performance based on SAP HANA will help not only to elevate levels of play, but provide foresight to customize trainings accordingly and in a way not previously possible."
TSG 1899 Hoffenheim has been using innovative software from SAP for many years, including the enterprise resource planning (ERP) application SAP® ERP for financial accounting, merchandising and e-commerce. The club also plans to implement SAP® Event Ticketing software and intends to migrate to SAP® Business Suite software powered by SAP HANA and the SAP HANA® Enterprise Cloud service.
About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 251,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2013 SAP AG. All rights reserved. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
Follow SAP on Twitter at @sapnews.
For customers interested in learning more about SAP products: Global Customer Center: +49 180 534-34-24 United States Only: 1 (800) 872-1SAP (1-800-872-1727)
For more information, press only: Cathrin von Osten, SAP, +49 (6227) 7-3908, firstname.lastname@example.org, CET Jeff Neal, SAP, +1 925-236-5035, email@example.com, PST SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST; firstname.lastname@example.org
SOURCE SAP AG