SANTA MONICA, Calif., Dec. 14, 2016 /PRNewswire/ -- Out-of-home media company TSN Advertising has hired Darius Myers as Senior Vice President of National Sales to head up their newly opened New York City offices. Darius brings significant formal training in an MBA from Northwestern's Kellogg School of Management and substantial industry experience as the Head of Global Sales for Off Radar Media, a Digital Technology and Entertainment company that featured jumbo digital screens, soundstages and showcases for major international music and entertainment events. Prior to his work with Off Radar, Mr. Myers ran his own media practice, SCM Consulting where this practice won engagements with blue-chip and market leading companies with a focus on media and consumer brands. Over his 30-year career, Mr. Myers has also held sales and marketing management roles at tier one legacy media companies such as Time Inc., (Fortune) and Gannett, (USA Today) and advertising agency, NW Ayer Advertising.
The hiring of Darius Myers is yet another aggressive move by the fast growing media provider and marks the opening of regional offices in the heart of Manhattan, NYC. TSN is looking to piggyback on the heels of an impressive 95% retention rate of clients by adding significant Ad Agency relationships in the first half of 2017. Darius will head up TSN's brand new New York City office right in the heart of lower midtown. TSN continues its impressive growth in clients, revenue, and continues to double down on top tier talent.
Darius shares, "TSN Advertising is a compelling, exciting and dynamic force in media audience engagement and advertising storytelling as it is a wonderful platform for brands that seek and value connecting with audiences that are out-of-home. There's nothing more compelling than a well-designed creative showcase that gives people cause to stop and to enjoy a brand story or message. This is what advertising does when it is at its best, and for brands and their agency partners, especially those that value OOH, TSN's InfinityWrap™ is best-in-class." Myers was brought on by TSN's Chief Revenue Officer, Greg Flaherty, who shares: "Darius is deeply entrenched in New York City and the OOH community, but what we love most about Darius - is his infectious personality and desire to be an integral part of something great."
TSN Advertising has enjoyed working with an impressive list of new clients in 2016, adding major brands like ABC, Arco, Casper, Blue Apron, Bud Light/Broncos & Pacifico beer to its already extensive client list. These successes point to the genuine appeal and effectiveness of TSN's advertising platform, further fueling TSN's determination to invest in top talent.
About TSN Advertising
The Truck Signage Network (TSN Advertising), based in Santa Monica, CA., is an outdoor advertising company founded in 2013 that operates in more than 30 markets across the US and Canada. TSN offers best in class advertising opportunities on a mobile billboard advertising platform by partnering with large, local delivery trucks and wraps them with the best in class ads they call their InfinityWrap™.
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SOURCE TSN Advertising