SHANGHAI, Oct. 15 /PRNewswire-Asia/ -- The highly expected "That Love Comes," a high quality made-from-web drama series produced by Tudou (China's leading online video website www.tudou.com) is debuting today October 15, 2010 on Tudou's main site. In China, Tencent QQ and PPStream are also joining the Internet-only debut online for the Chinese audience. More than 10 distribution partners in other 9 regions/countries across Asia Pacific will be airing "That Love Comes" throughout this fall. Tudou's first attempt in producing an original series has attracted wide commercial interest and transformed the company from just being a highly trafficked video website to a full media house expanding its production, distribution and publishing value offerings.
Gary Wang, Tudou Founder & CEO said, "with high quality production and 100% control of each and every step making this series, we are able to create additional content placements and distribution commercial opportunities other than just putting ads before and around videos." That Love Comes is a drama series designed specifically for the young urban audience aged under 35 in China. Per 2009 annual consumer study CMMS (China Marketing & Media Study), the average age of the TV audience in China is 42, versus age 29 for that of the Internet video audience -- more than 10 years younger than TV's audience. "We serve a highly attractive demographic to brand marketers who are reaching the young and trend savvy consumers in the market to whom the Internet is penetrating better," commented Gary Wang.
Global leading brewer AB-InBev Budweiser brand partnered with Tudou "That Love Comes" embedding Bud-Lime, a new lime-flavored light beer newly introduced to the China consumer market since summer 2010, into the programming.
Aside from debuting on Tudou and Tencent QQ, PPStream in China starting October 15, "That Love Comes" produced by Tudou has been successfully distributed outside China, including StarTV Network across Asia Pacific, ATV in Hong Kong, 8TV in Malaysia and along with more than 10 oversea TV stations. Moreover, "That Love Comes" is going to be aired in Taiwan, Japan, Korea and Vietnam after autumn. In addition, there are peripheral merchandises of books, DVD and mobile games to be distributed simultaneously.
Format of Tudou "That Love Comes" is 30 minutes each episode, and 12 episodes in total. The heroin Ye-zi (literally meaning "tree leaves") is a 23-year-old girl from a small town working at a big city's convenient store, coming across Summer, a fashion photographer who is undecided about his relationship with his supermodel girlfriend. A love story at its core, the drama also addresses broader themes such as struggles for life of an out-of-towner in China's big cities, young and complex relationships, and the drive for survival and success for this specific demographic in modern day China, or broader Asia. English subtitled versions will be available a week after debut to test English speaking regions' interest as well.
Tudou "That Love Comes" http://www.tudou.com/home/thatlovecomes/
Trailer with English subtitles, female perspective http://www.tudou.com/programs/view/qJaFCXgG7Eg/
Trailer with English subtitles, male perspective http://www.tudou.com/programs/view/wk8YzgYVLBw/
Tudou.com is the leading online video platform in China, where users can upload, view and share video clips. Tudou went live on April 15, 2005 and has grown into one of the world's largest content delivery networks hosting around 40 million videos, including amateur video-blogging and user-generated videos, professional content such as movie clips, TV series and music videos from our content partners, as well as made-for-Internet original programming produced by Tudou. Tudou has established extensive business relationships with over 2500 well-known content providers, content agents, traditional and new media, as well as mobile operators in the Asian region. With the brand slogan "Today's TV Network, Tomorrow's Tudou," the company's vision is building a video destination where people can find what they want to see, share what they create, and connect with like-minded people. Tudou never stops working toward this vision since 2005.