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Tumi and Ketel One® Vodka Debut the Tumi Mixology Set

NEW YORK, Nov. 13, 2012 /PRNewswire/ -- This holiday season, travel and cocktail enthusiasts across the world will mix up the ultimate entertaining experience- one part Tumi, one part Ketel One Vodka. The two brands are teaming up to introduce a limited edition Tumi Mixology Set that will honor the virtue of craftsmanship shared by both brands. This exclusive piece will be introduced in late November 2012 at select Tumi stores and online at Tumi.com.

Celebrating the artisanal and crafted philosophy prominent in Tumi's luggage and Ketel One's vodka alike, each Mixology Set was meticulously handmade in Italy from the finest Italian leather, nickel hardware and Poplar wood. The result: a statement piece that transports as a mobile bar. The case is equal parts function and design resulting in an item of distinction.

Infused with the substance and style of both Tumi and Ketel One, the set's exterior has sleek features including Tumi's signature black ballistic nylon with leather trim, a luggage tag and a monogram patch. Travelers can unlatch the nickel hardware lock to reveal a full mixology experience that will entice any palette.

The Tumi Mixology Set carries all the essential tools to craft high-quality cocktails resting inside a stain-resistant, coated fabric interior. The set features utensils including:

  • Leather square bottle holders laser etched with Tumi logo custom-sized to perfectly fit the newly designed Ketel One bottles
  • Leather holders and coasters, magnetically held into place with laser etched Ketel One logo
  • Two premium martini glasses supported by slide in-and-out nickel plated c-channels, doubling as a coaster
  • Ice bucket and ice scoop with laser etched Tumi logo
  • Ice tongs
  • Zester with laser etched Tumi logo
  • Metal barspoon
  • Vermouth spritzer
  • Two olive picks with laser etched Tumi logo
  • Removable cutting board made from beech wood, with integrated recess for laser etched Tumi logo knife, sits into a hand-formed leather recess
  • Shaker with Tumi's iconic signature laser etched pattern
  • One-ounce and two-ounce jiggers to responsibly craft high-quality cocktails

"We are excited to partner with Tumi and unveil this one-of-a-kind Mixology Set," said Ed Bello, Brand Director of Ketel One Vodka. "It is a true honor to work with an iconic brand that shares the virtue of craftsmanship so prominent throughout the history of Ketel One Vodka. We know that enthusiasts everywhere will enjoy the set to create and safely enjoy amazing cocktails this holiday season."

Inspired by the crafted and historic distillation process of Ketel One, the new Tumi Mixology Set makes the perfect gift for the recipient who has everything and can be used to responsibly create festive drinks, like the Tumi Tastemaker, featured below, all season long.

Tumi Tastemaker
Ingredients
1 1/2 ounces Ketel One Vodka
1 ounce Ginger Beer
1/2 ounce Cranberry Juice
1/2 ounce Fresh Lime Juice
Orange Bitters
Preparation
1.   Fill a highball glass with ice
2.   Add Ketel One Vodka, cranberry juice, fresh lime juice and orange bitters.
3.   Top with ginger beer and gently stir until chilled.
4.   Garnish with a lime.

About Tumi
Tumi (NYSE: TUMI) is the leading international brand of premium travel, business and lifestyle accessories. Tumi's heritage of design excellence is one that appeals to the world's most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world's top department and specialty stores and travel retail in more than 65 countries. Tumi's success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com, www.facebook.com/tumitravel, www.twitter.com/tumitravel.

About Ketel One Vodka
With ten generations of Nolet family distilling passion and expertise, the success of the KETEL ONE® brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe for and distinctive personality of KETEL ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, ultra-premium blend crafted from small batches, using copper pot stills together with modern distilling techniques.  The 19th century coal-fired pot still, Pot Still Number 1, otherwise known as "Distilleerketel # 1", is one of the pot stills used in the production process and is the inspiration for the name of this Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet family prior to bottling.

After extensive research, KETEL ONE CITROEN® flavored vodka was launched in 2000, created by infusing KETEL ONE vodka with citrus essential oil essence. Two different types of lemon from Sicily give the flavored vodka a lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste.  Lemon from Guinea, West Africa results in a more intense character, whilst two varieties of lime from the Caribbean give KETEL ONE CITROEN flavored vodka an incredible note of freshness.

KETEL ONE ORANJE® flavored vodka was launched in 2010, created by infusing KETEL ONE vodka with orange essential oil essence. The vodka is infused with the all-natural essence of a select combination of Mandarin oranges from Italy and Valencia oranges from Florida and Brazil resulting in the flavor of KETEL ONE ORANJE flavored vodka.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth potential for the KETEL ONE brand. 

KETEL ONE, KETEL ONE CITROEN, KETEL ONE ORANJE and the associated logos are trademarks of Double Eagle Brands N.V.
© Double Eagle Brands N.V. 2011

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Please enjoy Ketel One® responsibly.
KETEL ONE Vodka. KETEL ONE Oranje Flavored Vodka Distilled from Wheat.  40% Alc/Vol. ©2012 Imported by Ketel One USA, Aliso Viejo, CA

SOURCE Diageo



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