Tuniu continues to develop as an overall platform for travel-related services. Tuniu's key differentiator in air ticketing and hotel booking is primarily its focus on leisure travel related air routes and hotel products. The Company's strength in leisure travel air tickets and hotel booking has increased user stickiness and strengthened the purchase rate of complementary products such as attraction tickets, local tours and car rental services.
Optimizing the customer experience is one of Tuniu's core principles. As Tuniu continues to expand its air ticketing and hotel booking, the Company will strengthen its customer services in order to simplify the customer's booking experience. For our partners, Tuniu has upgraded its supplier management system and data analytics system in order to better facilitate cooperation with Tuniu. Additionally, Tuniu has introduced an installment payment option to customers for both air tickets and hotels in order to allow the younger generation and the more price sensitive customers to travel more conveniently.
Mr. Donald Yu, Tuniu's co-founder, Chairman and Chief Executive Officer, said, "We are excited to see the progress of our air ticketing and hotel booking businesses. The increased user stickiness has brought in many layers of synergies with our existing products. Furthermore, our capabilities in air ticketing and hotel booking allow us to fully assemble our direct procurement products using our own resources, which can potentially bring overall margin improvements. Going forward, we expect our air ticketing and hotel booking businesses to significantly strengthen our overall position in China's travel industry."
Tuniu (Nasdaq: TOUR) is a leading online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu has over 1,650,000 stock keeping units (SKUs) of packaged tours, covering over 150 countries worldwide and all the popular tourist attractions in China. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including over 1,500 tour advisors, a 24/7 call center, 180 regional service centers and 8 international centers. For more information, please visit http://ir.tuniu.com.
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