Turkcell and BeST's Success Recognized With Three Loyalty Awards in London
ISTANBUL, June 21, 2013 /PRNewswire/ --
Turkcell (NYSE: TKC, ISE: TCELL), the leading technology and communication company in Turkey continues to set examples with its innovative solutions for the global arena. Recently, the most successful and innovative loyalty programs of Europe, the Middle East and Africa were determined at the 2013 Loyalty World Awards. Turkcell received two awards for its unique 'Gnctrkcll' youth club representatives, and for its successful execution of the 'Gencaver' program in Turkey. It was also deemed worthy to receive an award for excellent collaboration with BeST, its subsidiary in Belarus, with the loyalty program "my life".
Turkcell has made a commitment to providing services that improve its customer's lives, having greatly contributed to taking Turkey's reputation in technology and services to a higher level through the awards it has received over the years. At the Loyalty World Awards of 2013, Turkcell made it to the finals with nine of its projects. And while the 'Gnctrkcll representatives' program received the "Best Use of Social Media to Enhance Loyalty" award; 'Gencaver' picked up the "Best Customer Service in a Loyalty Program" award. Meanwhile the 'my life' project of Turkcell's Belarus subsidiary BeST, was chosen as the "Central and Eastern Europe's Best Loyalty Program".
The Loyalty World Awards, which included awards from 24 different categories, received hundreds of applications throughout Europe, the Middle East and Africa. Twenty countries competed with 200 different projects, while Turkcell made it to the finals with nine of its projects, the 'Gencaver' programs carried out by 'Gnctrkcll's' young representatives came in as finalists in three categories. Turkcell's subsidiary BeST in Belarus won first place at an international ceremony for the first time. 'My life' is an adaptation of 'Gnctrkcll', which is Turkcell's loyalty program aimed at youngsters. The program offers youth such benefits as free movie tickets, discounts at restaurants, and more.
At the ceremony that took place in London, Turkcell Chief Consumer Marketing Officer Burak Sevilengul received the award, noting that the Loyalty Awards brought together the best programs that work to provide the most benefits for customers. Sevilengul continued by saying: "Turkcell not only serves to present its customers with a high quality mobile Internet service that is comparable to the best of its kind in the world, but also works hard to take Turkey to the next level in terms of service quality. The representative system that we implemented last year via 'Gnctrkcll' allowed the expectations and demands of youngsters to be directly conveyed. We have concentrated particularly on youth projects this year, passing our insights to our subsidiary BeST, and through the joint efforts have received yet another award. It is our honor to have successfully represented Turkey at such a significant award ceremony and return with prestigious awards."
Turkcell is the leading communications and technology company in Turkey, with 34.9 million subscribers as of March 31, 2013. Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 69.2 million subscribers as of March 31, 2013. It was one of the first among global operators to have implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is continuously working to provide the latest technology to its customers, e.g. 84 Mbps in the near future. Turkcell Superonline, a wholly-owned subsidiary of Turkcell, is the one and only telecom operator to offer households fiber broadband connection at speeds of up to 1,000 Mbps in Turkey. As of February 28, 2013, Turkcell's population coverage is at 99.19% in 2G and 84.26% in 3G. Turkcell reported a TRY2.7 billion (US$1.5 billion) revenue with total assets of TRY18.9 billion (US$10.4 billion) as of March 31, 2013. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at http://www.turkcell.com.tr
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