LOS ANGELES, March 22, 2016 /PRNewswire/ -- Top Hollywood Product Placement Agent Marsha R. Levine continues to secure high level placements of brands in films with Turkish Airlines in Warner Bros. Pictures, Batman v Superman: Dawn of Justice. This marks the first product placement in a major motion picture for Turkish Airlines. Levine's placements span from The Matrix, Spiderman 2, The Twilight Saga: Breaking Dawn 1, the Fast & Furious franchise to the upcoming Sony Pictures film Inferno with Swiss Airlines starring Tom Hanks in late 2016. See A List showreel.
Turkish Airlines is featured in Batman v Superman with a Boeing 777, two Super Bowl ads and a featurette. In addition to licensing and sponsoring the premier event in NY, they also wrapped a plane in the film's logo. "Once you enter a fantastical world like Batman v Superman and then you bring in a real world company like Turkish Airlines to set the world as real that's what I was inspired by as a filmmaker," said Zack Snyder.
Aware of Levine's track record in Hollywood aircraft product placement, the airline contacted her in early 2013. "When I received the information from WB late in 2013 about Batman v Superman, I knew a match with Turkish Airlines would be a match made in heaven," says Levine. See A List Entertainment. Advising the airline to participate, she structured and presented the LOI for the product placement offer to the studio. Having initiated the placement and the partnership with Warner Bros., Turkish Airlines said, "The services provided by Ms. Marsha are valuable."
About A List Entertainment, Inc. and Marsha R. Levine
Marsha R. Levine founded A List Entertainment, Inc. in 1990. A pioneer in aviation and product placement, Levine is one of the leaders in her field and speaks worldwide. She is known for her historic placements, such as Dr Pepper in Spiderman 2. Her relations with WB span from the early 1990's with Duracell in The Matrix and Dassault Falcon Jet in The Client and The Pelican Brief. Levine is one of the founders of the Product Placement Association established in 1991. She was on the board for two terms, headed its ethics committee and was instrumental in establishing product placement guidelines and business practices.
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SOURCE A List Entertainment, Inc.