Turn Integrates eXelate to Provide Marketers With Best-In-Class Online Data
By combining Turn's proprietary audience platform with eXelate's data - the largest verified online data source - marketers benefit from smarter campaigns at scale
NEW YORK, May 8, 2012 /PRNewswire/ -- Turn and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced that eXelate's data is now integrated with the Turn Audience Platform to provide marketers with the ability to design and target large volumes of online audiences. The alliance will help marketers target online campaigns at scale, make better-informed marketing decisions, and centralize data and media for high performance marketing.
"Providing our clients with a clear, competitive advantage is critical to our success," said Noah Everist, associate director, Media Investments, Compass Point. "It is imperative that we partner with technology companies that enable us to effectively compete and continually win and renew business. The eXelate and Turn integration marries the management of data with a media execution – eliminating inefficiencies. As a result, we are able to quickly and seamlessly leverage media planning technology from Turn with eXelate's intent data to create custom campaigns for each of our clients."
By making over 30 billion advertising decisions daily, the Turn platform provides the real-time insights marketers need to make smarter decisions, essentially improving campaign ROI and performance. Furthermore, the Turn platform uses intelligent learning algorithms to process, in real–time, the large amounts of data that flows through eXelate's system, enabling improved planning, more precise campaign management, and more effective results.
"eXelate's vast data sets – analyzed and verified – achieve an unprecedented level of reach on our platform, which provides marketers with the scale needed to achieve even the most aggressive campaign goals efficiently and precisely," said Maureen Little, vice president of business development, Turn. "It's critical our technology enables clients to engage with their target audiences, and by incorporating eXelate's data into our best-of-breed ecosystem will enable marketers to build custom and meaningful audience segments that perform well in their advertising campaigns."
eXelate premium data spans 350 million users globally and provides consumer insights across the purchase funnel. With more than 1000 targetable segments in online purchase intent, household demographics and behavioral propensities, eXelate allows marketers to act upon online data in real-time. When infused with eXelate's verified data, the Turn platform yields the highest audience overlap – more than with any other data provider – meaning that Turn marketers benefit from the most unique data with the greatest reach for their audience targeted campaigns.
"If the highest quality data is the fuel for the online advertising ecosystem, it takes a high performing engine to deliver the campaign results that marketers demand today," said Damian Garbaccio, chief revenue officer, eXelate. "The Turn platform is an industry-leading marketing solution, and when combined with eXelate premium data, empowers marketers with unprecedented reach and control over their targeted marketing endeavors. Our partnership with Turn is another step toward helping marketers make optimal marketing decisions through online data."
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 350M online consumers worldwide. eXelate's proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x campaign performance as compared to standard data sets. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products and services in North America, South America, and Europe. Company revenue has more than doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.
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