"Turtle: The Incredible Journey" Heads to Home Video November 15 From Hannover House and SeaWorld Pictures

NEW YORK, July 22, 2011 /PRNewswire/ -- Hannover House has set November 15 as the DVD, Blu-ray, Digital Copy and Video-On-Demand release date for the acclaimed nature documentary, "Turtle: The Incredible Journey" from SeaWorld Pictures.  The award winning film by director Nick Stringer ("National Geographic Explorer") is currently in theatrical release in major markets across America, with theatrical markets booked through Labor Day Weekend.  The home video release date of November 15 will provide the film with maximum retail exposure during the heavy fourth-quarter and holiday video sales periods.  Hannover House is the entertainment division of Target Development Group, Inc. (trading symbol: TDGI.PK).

(Photo: http://photos.prnewswire.com/prnh/20110722/SF40263)

"We're very excited by the positive response from major retailers to our home video release plans," said Eric Parkinson, C.E.O. of Hannover House and Target Development Group, Inc.  "We expect the title to be available through almost all of the major mass merchants and video specialty retailers, due in part to the notable video sales successes achieved with other, high-profile nature programs," he continued.

Based on the film's reviews and theatrical visibility, Hannover House compares the video sales potential of "Turtle" to the ranges achieved for the BBC / Discovery Channel "Planet Earth" series, or other nature-themed theatrical titles such as "March of the Penguins," "Disney Nature's Earth" or "Life."  The film was released in a partnership with SeaWorld Pictures, the recently formed division of SeaWorld Parks & Entertainment, Inc.

"This is an ideal video release for the fourth quarter," said Parkinson.  "It's visually stunning, highly-engrossing and is both educational and entertaining.  By pricing our DVDs at only $14.95 suggested retail, we're creating a holiday opportunity for promotionally-minded retailers to offer the title for less than ten dollars to consumers.  The Blu-ray units and our Deluxe Edition combo pack are priced higher, and more consistent with industry standards.  But the aggressive price point we selected for the DVD units, combined with the film's merits and the retail selling season, should generate significant success."

Synopsis:  "Turtle: The Incredible Journey" is the critically-praised, award-winning film from director Nick Stringer ("National Geographic Explorer") that has enchanted and enthralled audiences worldwide.  The spectacular adventure of a loggerhead turtle is one of nature's greatest journeys. From the moment a young hatchling turtle emerges from her nest buried in the sand, until she returns 25 years later to the same beach as a pregnant adult, this film presents an up-close look at the exciting and harrowing trek that takes many loggerheads completely around the Atlantic Ocean.  It's a remarkable story about a threatened species and an amazing odyssey you won't want to miss.

Home Video Item Specifications:  "Turtle: The Incredible Journey" is a nature documentary, 81 minutes running time, and will be released to the video market in Dolby Stereo.  Street date is Tuesday, November 15, 2011.  Release formats are:  DVD (stand alone) item, UPC 7-61450-88783-1, $14.95 sugg. retail; Blu-ray (stand alone) item, UPC 7-61450-08783-5, $24.95 sugg. retail;  Deluxe Edition (containing a DVD disc, a Blu-ray disc and a digital copy), UPC 7-61450-00783-3, $29.95 sugg. retail.  Hannover House is also making available to retailers a 24-unit, self-shipping corrugated display for DVD and for the Deluxe Edition.  In addition to the feature film, bonus materials on both the DVD and Blu-ray releases include:  theatrical trailer, interviews with Nick Stringer and Miranda Richardson, SeaWorld's Turtle Release and Rescue / Rehabilitation program, and behind-the-scenes at the film's SeaWorld USA Premiere.

View the trailer at: www.Turtle-Film.com

For more information contact: LAUREN STERLING, 479-751-4500 / Lauren@HannoverHouse.com

SOURCE Target Development Group, Inc.



RELATED LINKS
http://www.turtle-film.com

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