TV Services: North American Outlook

NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

TV Services: North American Outlook

http://www.reportlinker.com/p01042129/TV-Services-North-American-Outlook.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOD

This report analyzes the North American market for consumer TV services, including cable, IPTV, and satellite/DTH. It examines service provider activities and trends, competitive positioning, customer retention strategies, changing regulations, and new technologies attempting to break into the space, including Google Fiber and Aereo. The report analyzes forces that impact current offerings, including carriage and retransmission issues, OTT video services, multiscreen services, and VOD. The report includes forecasts for subscriber and ARPU trends through 2017."The saturation of the North American pay-TV market means that subscriber growth, if it happens, is going to be dependent on an operator's ability to both retain customers through perceived product value and customer service and attract their competitor's customer, often with highly discounted offers that cut into the bottom line," said Jim O'Neill, research analyst, Parks Associates. "Service providers also are going to struggle to increase ARPU as content costs increase. Over time, equilibrium will be established, but we're going to see more carriage and retransmission battles – some of them disruptive – before that happens."

Table of Contents The Bottom Line

1.0   Report Summary

1.1 Purpose and Scope of Report

1.2 Data Sources

2.0   State of the Market

2.1 The State of Television in North America

3.0   Service Trends and Key Competitive Issues

3.1 Subscriber Retention

3.2 Customer Service

3.3 Content Costs, Carriage Fees and Retransmission Battles

3.4 New Challengers: Google Fiber, Aereo Join OTT as Disruptors

3.4.1  Google Fiber in Kansas City

3.4.2  Aereo Arrives in New York City

3.5 TV Everywhere

3.6 Smart-TVs: Risk and Reward for Pay-TV Operators

3.7 CapEx Spend for 2012- 2013

3.8 Completing the Conversion to Digital

3.9 Operator CPE Initiatives

3.10  The Changing Cable Landscape

4.0   Forecasts – Pay-TV Subscribers and Multiscreen TV Services

4.1 Methodology and Assumptions

4.2 U.S. Subscriber Growth

4.3 RPU and Revenue Continue to Rise

5.0   Glossary

5.1 Glossary of terms

List of Figures Industry Sources for the Report

Worldwide Pay-TV Subscribers

Users are Watching More Video on More Screens

U.S. Service Provider Subscription Figures

Canadian Provider Subscription Figures

North American Pay-TV Subscriptions

U.S. Pay-TV Content Features

Subscriber Acquisition Costs

Decline in U.S. Subscriber Numbers

Cable Operators Get Back to Basics

Pay-TV Subscriptions Trends

Reasons for Downgrading TV Package

Carriage/Retransmission Disputes in 2012 at a Glance

Google Fiber Service Delivery

Availability of Multiscreen / TV Everywhere Services

Awareness of TV Everywhere Services – U.S.

Awareness of TV Everywhere Services – Canada

TV Everywhere Usage

Worldwide Households with Pay-TV Services / Smart TVs

Subscriber Forecast Methodology

U.S. Pay-TV Subscriber Forecast

U.S. Pay-TV Market-Share Change

Revenue Forecast Methodology

U.S. Pay-TV Revenue Forecast

To order this report:VOD Industry: TV Services: North American Outlook

Nicolas Bombourg
Reportlinker
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