tvsdesign and Mall Plaza Redefine the Chilean Retail Experience
EGANA, Chile, Jan. 26, 2012 /PRNewswire/ -- tvsdesign, a global, Atlanta-based architectural and interior design firm, has partnered with long-time client, Mall Plaza, to design and build Santiago's newest retail destination: Mall Plaza Egana, a new construction mall which will open in 2013. Mall Plaza Egana is one of four retail projects tvsdesign is creating for developer and mall operator, Mall Plaza, that will set a new standard for progressive and sophisticated retail in Chile. In addition to Plaza Egana, tvsdesign is working with Mall Plaza on Mall Plaza Antofagasta, a high-fashion expansion wing that just opened and Mall Plaza Oeste and Mall Plaza Los Dominicos for a total development of more than 2.6 million sq feet of new retail space.
At Mall Plaza Antofagasta, tvsdesign repurposed the lowest level of a parking garage into a high-end retail destination. Mall Plaza Oeste, currently in the design phase, includes a contemporary extension of an existing mall as well as an outdoor park and lake. Mall Plaza has also hired tvsdesign to design Mall Plaza Los Dominicos, a new ground-up mall that, when complete, will serve as the brand's flagship property.
Mall Plaza Egana is surrounded by small scale, low-rise urban residential buildings and was designed to recapture the role of the community's "central marketplace." With careful placement of the various mixed use components, the surrounding community was not only retained, but enhanced. The large scale of the hypermarket space is situated below grade, so that the public streets are edged with pedestrian-friendly restaurants, cafes, and public entertainment. The design also places the retail concourse in direct connection with Santiago's underground metro transit system, creating a direct connection between the primary influx of visitors and the mixed use center. The Mall includes a collection of urban street shopping, three levels of fashion retail, a signature entertainment roof garden, numerous outdoor terraces and a medical office tower.
"These new projects are a clear reflection of Mall Plaza's strategic vision to redefine both their brand and the customer's shopping experience as the most progressive in Latin America," says Mark Carter, design principal at tvsdesign. "As designers, the opportunities this brings are equally challenging and rewarding. Mall Plaza understands the power and value of creative design and constantly encourages us to reach higher."
In addition to making the retail center contextual and in harmony with its surroundings, Mall Plaza also challenged tvsdesign to create a project that would be a physical public statement that sustainability is at the core of their corporate philosophy. The company signed an agreement with Fundacion Chile to measure the carbon footprint/greenhouse gas emissions during construction, the first mall project in Chile to undertake these efforts.
For video about the retail center, click here: http://www.youtube.com/watch?v=Fol21upFdy8&context=C3d9af5cADOEgsToPDskIg9Z5jcz7St0rIqCLfreSd
tvsdesign is a global design firm whose award-winning solutions reflect more than 40 years of experience in planning, architecture and interior design. With offices in Atlanta, Chicago, Dubai and Shanghai, the firm's passions for design excellence, sustainability and collaboration produce client-driven results. With projects around the globe, tvsdesign is recognized for its work including convention and public assembly, cultural arts, retail, office, education, government, hospitality, workplace, showroom and mixed-use projects. Currently, the tvsdesign retail studio is working on taking western style malls to India and working on renovations and amenity packages for malls throughout the United States. The sustainable design experience of the tvsdesign studios encompasses 23 LEED Certified and 16 LEED registered projects. In 2002, tvsdesign was awarded the prestigious American Institute of Architect Firm Award. www.tvsdesign.com