LAS VEGAS, March 19, 2013 /PRNewswire/ -- Twilio, the leader in cloud-based communications, today announced its continued push of its platform into mobile and online marketing with a range of activities at LeadsCon Las Vegas 2013. In booth 307, Twilio and Call Tracking Metrics will showcase marketing campaign delivery and reporting tools. In addition, Twilio will display a range of mobile solutions built on the company's cloud communications API, and conduct an educational workshop on bringing voice into the mobile marketing toolkit.
Voice and SMS for Marketing, Call Tracking and More
At the event, Twilio will demonstrate its powerful cloud communications API platform for mobile and online marketing. Call Tracking Metrics employs Twilio for managing phone-based marketing campaigns and tracking their effectiveness. Other uses of Twilio include SMS messaging for notification and increasing customer transactions, couponing and offer delivery, customer service and support.
On Wednesday March 20, Twilio will conduct an educational workshop from 3:00pm – 3:45pm. Entitled "Upgrade Your Marketing Toolkit with the Power of Voice," this workshop will help participants learn best practices for call tracking that will increase the value of their web leads exponentially. Emphasis will be on powerful, easy-to-use tools that cost only pennies per lead. The session will be presented by Casey Clegg, Director, Channel Development, Twilio.
Twilio in Action at LeadsCon Booth 307 and Others
Find Twilio and Call Tracking Metrics at LeadsCon Booth 307. Other companies employing Twilio for messaging and voice at LeadsCon include Datalot (Booth 401) for their pay-per-call platform, CallerReady (Booth 336) and Tree.com (Booth 241) for call tracking, and Leads360 (Booth 411) for lead management software.
Twilio (www.twilio.com) is changing communications forever, empowering software people to build the future. We virtualize all the infrastructure needed- hardware, software, carrier connectivity, and phone numbers - in a cloud based, on-demand, global environment, exposed through a simple-to-use communications API platform. We make it easy to bring voice, messaging and VoIP into any application (web, mobile, or other). The result is modern communications solutions: cloud-based, massively scalable, built with web technologies, communication-rich, and user-focused. And with Twilio you get completely transparent, pay-as-you-go pricing and global connectivity with round the corner quality.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media and engagement advertising industry. 5000+ people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. The event takes place on March 19-20, 2013 at The Mirage Hotel & Casino in Las Vegas.