TWINOAKS Announces Launch Of Innovative Beringer Taste Station

In partnership with Treasury Wine Estates, TWINOAKS Leads Concept and Design of Breakthrough Sampling Technology for the Wine Industry

26 Apr, 2015, 17:53 ET from TWINOAKS

PLANO, Texas, April 26, 2015 /PRNewswire/ -- Shopper Marketing leader TWINOAKS announces the launch and test of Treasury Wine Estates' taste stations in 1,000 Kroger stores across 20 states this spring.  The taste station is a sampling breakthrough in the complex and, oftentimes, overwhelming wine shopping experience.  It allows shoppers to sample three varietals of Beringer commercial wines via single serve "flavor strips" in an easy and convenient manner, any time of day, instilling confidence in their wine selection.

TWINOAKS led the concept development and design of this innovation which not only benefits the shopper but also addresses the legal complexities within the wine category as the strips deliver the full flavor of the wines while being nonalcoholic.  "We are proud to have partnered with Treasury Wine Estates and are tremendously excited by the marketing advances this technology delivers.  It uniquely addresses the needs of both the shopper and our client.  Further, it provides retailers with a new form of shopper engagement and ability to convert shoppers within the category," commented Steve Devore, Managing Director, TWINOAKS.

The launch of the taste stations is the result of a year-long campaign and delivers against such key research findings as 94% of women running households say sampling gives them a better idea of a product than advertising1 and 83% of shoppers say that an item they've sampled has become a repeat purchase.2 Other key contributors to the launch included Acorn Design and Manufacturing, Acupac Packaging, Inc., and News America Marketing.

"We are thrilled with the thought-leadership and resolve demonstrated by our agency partner, TWINOAKS, throughout this process. This is an innovation the category has never seen and they were instrumental in bringing it to fruition," said Tammy Ackerman, Senior Brand Manager for Beringer.

It is expected that multiple retailers will implement the taste stations in the coming months.  For video with more details about the Beringer taste station, please visit:

1 Source: Sample Measures Up, Dorothy Spencer

2 Source: Promotion Marketing Association


TWINOAKS is a shopper marketing agency with locations in Dallas, New York, Chicago, Northwest Arkansas, Detroit and Pittsburgh. Recognized by The Hub Magazine as a Top 20 shopper marketing agency, TWINOAKS creates both brand and retailer shopper marketing programs.

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