NEW YORK, N.Y., June 11, 2013 /PRNewswire/ -- Twitter and Everyday Health, Inc (@EverydayHealth), a comScore Top 50 media company creating original health and wellness content, have announced a global content partnership which will provide relevant health information and breaking news to the Twitter community in real time. Leveraging the reach, data and targeting capabilities of Twitter, Everyday Health content and news will be customized and contextually promoted to interested Twitter users. Typically, there are more than 2 million health-related Tweets daily.
The joint product, HealthBeat, will be comprised of promoted Tweets linking to Everyday Health's news, expert advice, videos or tools that users can put into action. By example, HealthBeat can provide a first line of defense with information on what to do should there be an outbreak of flu, SARS, whooping cough, or even mental health issues following a major disaster or traumatic event.
"The combination of Twitter's data and reach with Everyday Health's depth of original content is a huge advancement in public health," said Dr. Sanjay Gupta who reports for Everyday Health. "Never before has health and wellness editorial been combined with the actual insights and data from the community at large, making this an invaluable resource for consumers and health professionals."
The partnership will allow Twitter users to tap into contextually relevant and actionable health news and information. With the largest, award-winning reporting staff dedicated to health news, Everyday Health will provide content potentially based on geo-location, breaking news, seasonal issues like the flu and allergies, chronic conditions like diabetes, insomnia and pain, and healthy living and lifestyle topics like babies and healthy eating.
"People come to Twitter to discover what is happening in the world, and in their world. Health and wellness is an important topic where our users want to be informed and join in the real-time public conversation." said Joel Lunenfeld, Vice President of Twitter brand strategy. "Everyday Health's content will add a great deal of professional and relevant information into the millions of conversations about health that already happen on our platform every day."
The new HealthBeat platform, which can be customized to advertisers looking to target interested consumers of health and wellness content, represents an entirely new real-time marketing solution. Layering Everyday Health's original news and actionable tools on top of Twitter's exclusive data, HealthBeat can be customized around a variety of specific health topics and/or regions to align brands appropriately across a variety of delivery tools: promoted tweets, sponsored twitter search, video tweets, branded communities, blogs, data, infographics, live Q&As and display advertising on Everyday Health.
"This partnership with Twitter furthers Everyday Health's mission to help people and physicians globally make the best health care decisions every day," said Mike Keriakos, Everyday Health President and Co-Founder. "We are thrilled to partner with Twitter to expand the reach of our award-winning health content as we continue to invest in original reporting resources."
About Everyday Health, Inc.
Everyday Health is the leading digital health and wellness company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company's broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Founded in 2006, Twitter is a real-time information service on which people around the world can post ideas, comments and news, plus photos and videos, in 140 characters or less. The service can be accessed through a variety of methods, including Twitter.com, text messaging, and desktop, mobile, and web applications. Twitter is available in more than 33 languages. Visit www.twitter.com or follow @twitter for more information.
SOURCE Everyday Health, Inc.