Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl XLIX Broadcast
Creators of "When Pigs Fly" and "Middle Seat" Now in the Running for a $1 Million Grand Prize and Universal Pictures Dream Job
PLANO, Texas, Feb. 1, 2015 /PRNewswire/ -- Two aspiring filmmakers saw their homemade Doritos ads air for an audience of millions during today's Super Bowl XLIX broadcast. The two "Crash the Super Bowl" winners – "When Pigs Fly" and "Middle Seat" – will now compete for a $1 million grand prize and an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood. This marks the first time a consumer-created Doritos finalist ad from outside the U.S. has seen air time during The Big Game.
The two ads that aired were (in alphabetical order by finalist last name):
- "When Pigs Fly" by Graham Talbot, Canada
- "Middle Seat" by Scott Zabielski, USA
From here, the consumer-created ad with the highest number of total fan votes on www.doritos.com will win its creator the grand prize, and the runner-up, selected by the Doritos brand, will receive $50,000. The grand prize winner will be announced on Feb. 2, 2015. To view the winning ads and see official contest rules, visit www.doritos.com.
"Opening 'Crash the Super Bowl' up to 10 global finalists this time around made a ton of sense, as it really allowed us to showcase the wide range of creativity from fans all around the world," said Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America. "We couldn't have asked for a better pool of finalist ads – fans passionately rallied around each of them, and each was worthy of the Super Bowl stage. We congratulate our two winners and look forward to revealing our million-dollar grand prize winner soon."
This ninth consecutive year of the Doritos "Crash the Super Bowl" contest once again invited consumers to create and submit 30-second homemade ads celebrating their love of Doritos tortilla chips. For just the second time in contest history, fans from around the world were invited to participate in the competition, resulting in nearly 4,900 submissions from 29 countries around the world and a record four international finalists.
In early January, 10 finalist ads were selected by a qualified panel of judges, including executives from the Doritos brand, advertising professionals, and actress/producer Elizabeth Banks — who is making her directorial debut on "Pitch Perfect 2" and has starred in critically acclaimed films such as "The 40-Year-Old Virgin," "Seabiscuit," and "Pitch Perfect," as well as global franchises like "The Lego Movie," "The Hunger Games," and "Spider-Man."
Talbot is a freelance producer and director of photography from Maple Ridge, BC, Canada, and creator of "When Pigs Fly." His commercial – created for just $1,200 – is a playful take on the idea that seeing a pig fly is such an improbable sight, many of us use the phrase as a way to avoid a request or favor of some kind. But in Talbot's winning ad, a clever kid engineers a way to make this old saying come true, winning himself his favorite snack as a result.
Zabielski, a Los Angeles-based director and producer turned his "Middle Seat" commercial into reality in a little over a week with the help of family and friends, and a cameo from his young son who played the baby in the spot. The ad, created for $2,000 US, is based on the premise that everyone knows having an empty middle seat next to you on a plane is like winning the lottery – and you're probably willing to go above and beyond to keep it empty. That is until the perfect seat companion comes by.
Each of the 10 Crash the Super Bowl finalists won an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they tuned in to learn which finalist ads aired for the world to see. The eight finalists whose commercials didn't air during the broadcast each won $25,000.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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About Universal Pictures
Universal Studios Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
BROADCAST / PRINT / TV MEDIA: Broadcast quality video, photo stills and press information is available to preview, download and share at www.magicbulletmedia.com/MNR/crashthesuperbowl
SOURCE Frito-Lay North America
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