Two Long Island Companies Partner to Provide Entenmann's Coffee: Entenmann's Announces Partner White Coffee as Licensee for Flavored Coffee and Cocoa

LONG ISLAND CITY, N.Y., Dec. 8, 2011 /PRNewswire-USNewswire/ -- Entenmann's Bakery, one of the nation's leading sweet baked goods companies, has partnered with White Coffee Corporation for its new signature collection of flavored coffees and cocoa. The premium 100% Arabica coffee is currently sold at Burlington Coat Factory, Dollar Tree and Entenmann's Outlets, with expected 2012 sales in mass market, supermarkets, club stores, drug stores and food service nationwide.

The new line of Entenmann's Coffee will be offered in 10 oz. bags and in gift packs featured in flavors such as "Cinnamon Crumb Cake," "Hazelnut," "Vanilla" and "Chocolate Donut," reminiscent of Entenmann's sweet baked goods enjoyed by over 26 million households across the U.S. Entenmann's cocoa will be available in "Original" and "Mint" varieties.

"As the premier name in sweet baked goods for more than 100 years, Entenmann's has a great brand heritage and a wide range of product offerings that translate well to flavored coffee," says Lorraine Hale, Entenmann's Marketing Director for Licensing.

With more than 100 products and over a century of experience, Entenmann's Bakery is best known for delivering fresh-baked sweets to store shelves from coast-to-coast.  Entenmann's best sellers include the "Original Recipe Soft-Baked Chocolate Chip Cookies," "Crumb Cake" and "Rich Frosted Donuts."

"We are excited to be working with Entenmann's Bakery," says Jonathan White, Executive Vice President of White Coffee. "Entenmann's is an iconic brand known for the finest in bakery products. We look forward to working with the Entenmann's master bakers to develop a unique range of deliciously aromatic, well-balanced coffees based on Entenmann's most famous sweet baked products."

About Entenmann's
Entenmann's Bakery has been baking cakes, cookies, Danish pastries, donuts, "Little Bites" snacks and other delicious baked goods for over a century.  Founded as a family bakery in 1898 in Brooklyn, and eventually moving to its facility in Bay Shore, Entenmann's is now a part of the Bimbo Bakeries USA family of companies.

About White Coffee
White Coffee Corporation is based in Long Island City, NY and is a third-generation family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

SOURCE White Coffee Corporation



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