SANTA MONICA, Calif., Feb. 8, 2017 /PRNewswire/ --This February, WWDMAGIC, a subsidiary of UBM Fashion Group and the largest showcase of women's apparel and accessories in the industry, will debut two new areas on the show floor. The show – taking place February 21-23, 2017 at the Las Vegas Convention Center – will introduce Accessories the Show @ WWDMAGIC and a brand new content studio in partnership with WWD Studios, the leading producer of content in the fashion, beauty and retail industries.
Accessories the Show @ WWDMAGIC will offer one cohesive accessories shopping experience, under one roof. The largest accessories show during the week in Las Vegas, Accessories the Show @ WWDMAGIC will be a well-merchandised, energetic atmosphere spanning over 50,000 square feet. The area will be broken down into three distinct neighborhoods, featuring a vibrant collective of venerable, classic and trend-driven brands. This move will allow retailers – both domestically and internationally – the ability to network as well as discover and explore new and emerging designers.
"The fashion industry has been longing for a more unified accessories community. Bringing Accessories the Show to WWDMAGIC is in response to that feedback from both sides of the aisle. This solution will offer a more time efficient and clearly defined shopping experience for the retailer," said Shawn Hazan, Director of Planning & Development at UBM Fashion Group.
In addition, WWDMAGIC will also introduce the WWD Content Studio onto the show floor. The content studio, run by WWD Studios, aims to bring MAGIC and its brands and retailers to the forefront of the international fashion industry. Located in the Grand Lobby, the studio will offer live content created straight from the show floor along with panels covering timely industry topics. Brands will have the opportunity to get involved in industry related conversations while discussions will be led by Marcy Medina, West Coast Bureau Chief at WWD and Alex Badia, Style Director of WWD.
"The content studio debuted at Coterie this past fall and we saw great success with it! We decided to bring it to the Las Vegas showcase to expand opportunities for our brands," said Kelly Helfman, Show Director for WWDMAGIC, PROJECT Women's and FAME. "Original content will be distributed to millions of consumers and industry executives worldwide, through WWD and UBM Fashion's marketing channels. Not only does it offer our brands a memorable experience; it's an unprecedented opportunity for exposure worldwide."
Brands participating in the WWD Content Studio include: B.B. Dakota, Bora Designs, Rebel Designs, Andy + Evan, Dex, RD International, State Bags, among many others. Panel discussion topics will range from trends at MAGIC, business inspiration and analysis, social media's effect on the fashion industry, and many more. Live content can be found at: http://feature.wwd.com/ubm-fashion/.
WWDMAGIC recently announced a revamp of the overall look and feel of the show and these new areas will be consistent with the floor's elevated aesthetic. To learn more about WWDMAGIC, please visit www.ubmfashion.com/shows/wwdmagic.
WWDMAGIC brings you the largest selection of women's apparel and accessories in the industry. The latest women's and juniors' trends, the most-wanted brands and the hottest emerging designers —they're all happening on our vibrant show floor. It's a can't-miss shopping experience complete with upbeat music, undeniable beauty, and of course, style.
About UBM Americas
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. Through a range of aligned interactive environments, both physical and digital, UBM Americas increases business effectiveness for customers and audiences through meaningful experiences, knowledge and connections. The division also includes UBM Brazil's market leading events in construction, cargo transportation, logistics & international trade, and agricultural production; and UBM Mexico's, construction, advanced manufacturing and hospitality services shows. For more information, visit: www.ubmamericas.com.
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