HILVERSUM, The Netherlands and SAN JOSE, Calif., Aug. 31 /PRNewswire/ -- The delivery of compelling two-way services that can immediately transform legacy one-way cable networks will headline a variety of television experience enhancements that will be showcased at the ActiveVideo Networks demonstration at IBC September 9-14.
At its stand (#3.B20) in the RAI Amsterdam, ActiveVideo will show how its CloudTV™ platform can use processing within the network to enable cable system operators and service providers to offer differentiating on-demand and interactive services, without incurring the cost and service disruption of customer equipment and network upgrades.
Using solutions that currently are in approximately 5 million homes, ActiveVideo will demonstrate how cloud-based interactivity can drive the deployment of services that can attract and retain customers, and can generate new subscriber and advertiser revenues. The demonstration will include the ability to:
- Use communication from customers' existing iPhones, other smartphones and Web-connected devices to the CloudTV platform to enable true, real-time interactive and on-demand services over one-way cable plant;
- Provide a uniform experience across any combination of one-way and two-way plant and STBs, CI+ televisions and Web-connected devices; and
- Utilize ActiveVideo's iPhone Remote Control App to enable gesture-based interactivity, improved keyboarding and navigation, significantly improved search and discovery, and the ability to upload photos and intuitively control displays on the TV.
"The cost and time of upgrading networks and set-top devices are major impediments to the migration to such advanced services as VOD and interactive TV," said Ronald Brockmann, managing director, Europe for ActiveVideo Networks. "By providing solutions that deliver superior, next-generation experiences on existing networks and devices, we can enable operators and service providers to move quickly to gain competitive edges in these new market areas."
The ActiveVideo CloudTV platform utilizes existing VOD infrastructures or broadband connections to increase subscriber value for cable system operators and programmers. The platform uses existing Web content development technologies to enable operators, traditional and Web programmers and advertisers to write rich interactive content once that can be delivered uniformly to any digital set-top box, CI+ enabled television or broadband-connected CE device.
About ActiveVideo Networks
ActiveVideo Networks is the world leader in cloud-based interactive services that are redefining television (iTV 2.0). The company's network-centric approach simply and inexpensively enables expanded programming, navigation and advertising possibilities, allowing viewers to define and share their TV experiences. ActiveVideo combines Web-based media and targeted, clickable advertisements with the high-quality video, immediate responsiveness and remote control navigation of television for uniform interactivity across all digital and IPTV set-tops, CI+ enabled televisions, and broadband-connected CE devices. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles, Baltimore and Hilversum, the Netherlands. For more information, visit www.activevideo.com.
SOURCE ActiveVideo Networks