Typemock Expands Sales and Marketing Division Guy Eisdorfer Joins Typemock as Director of Sales and Addie Ben-Yehuda as Marketing Director

TEL-AVIV, Israel, August 28, 2013 /PRNewswire/ --

Typemock, (http://www.typemock.com/) the leading provider and pioneer of automated unit testing solutions, has announced the hiring of two executives: Guy Eisdorfer has joined Typemock as Director of Sales and Addie Ben-Yehuda as Marketing Director.

Guy Eisdorfer previously served as Regional Sales Director at Panaya (SaaS-based solution provider). Prior to Panaya, Guy served as Director of Sales/Business Development at Integrated Document Solutions (IDS).

Addie Ben-Yehuda was previously Director of Marketing at Celltick Technologies (global on-deck mobile marketing network). Prior to Celltick, Addie co-founded a startup company focused on the verification and optimization of display advertising.

Guy Eisdorfer said: "In the past few years, I have observed an explosion in the use of agile practices for software development, with automated testing solutions taking over manual labor, thus freeing expensive developer resources to focus on the core business of the company. I believe that Typemock's leading unit testing solution will continue to be adopted by an ever growing number of companies looking to better achieve their business goals, by improving code quality across the entire ALM."

Addie Ben-Yehuda said: "There is nothing more exciting than being part of a team of software professionals working together to make better products. Typemock team is made up of developers who are dedicated to making life easier for their colleagues. Typemock's automated unit testing solutions enable programmers to not only deliver quality code faster, but also to keep their code from becoming legacy code. Getting programmers as well as R&D executives to think differently about automated unit testing is an amazing challenge, one which I look forward to."  

Eli Lopian, CEO of Typemock, said: "We are thrilled that Addie and Guy have joined Typemock. Over the past few years, many organizations - enterprises as well as startups - have decided to integrate automated unit testing solutions into their R&D process, and this trend is growing with the adoption of agile methodologies. Typemock sees substantial growth-potential in automated solutions that significantly improve code quality, which in turn, directly leads to faster attainment of business and revenue goals. I am confident that the addition of Addie and Guy to our team will assist us in fulfilling Typemock's mission statement: "making unit testing available for every developer, as an integral part of continuous code quality development."

Typemock's automated unit testing solutions enable easy automated testing of all code written on .NET and C/C + + in both old (legacy code) and new code. The company's flagship unit testing solution: Typemock Isolator for .NET, features the advanced and unique SmartRunner, the first tool to handle automatic duration-based test sorting - the quicker tests run first - so programmers get the important feedback they need quickly. Typemock Isolator also includes enhanced visual coverage capabilities. In addition, Isolator V7.4 continues to be the most advanced mocking framework for .NET, now also supporting TFS 2012.  Free 30-day trial of Typemock Isolator Complete can be found HERE

About Typemock

Typemock was conceived in 2005 to help companies and programmers become agile through easy automated unit testing. Since the launch of the first version of Typemock Isolator in 2006, thousands of companies around the world have adopted Typemock's automated unit testing solutions to ensure software agility and quality as well as to prevent code decay. Typemock's customers come from a wide range of sectors - such as defense, medical and finance - that demand exceptionally high standards of quality and minimum bugs.

Typemock is a privately owned company.
See Typemock.com
Twitter: @typemock

Media Contact:
Lazer Cohen
NCSM Strategic Marketing
T: +972-584192917
Lazer@ncsm.co.il
http://www.ncsm.co.il

SOURCE Typemock




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