NORWALK, Conn., April 13 /PRNewswire/ -- To meet healthcare providers' ever-growing need for quick access to relevant clinical information, UBM Medica has launched an iPhone application for SearchMedica, the medical professional's search engine.

Nearly two-thirds of physicians currently use smartphones and that number is projected to increase to 81% by 2012, according to a recent report by Manhattan Research (2010 "Future of Physician Media"). Additionally, 95% of physicians using smartphones download medical reference applications and access reference materials from their mobile devices more frequently than those using desktops or laptops (2010 SDI Mobile & Social Media Study: Physicians' Views of Emerging Technology).

"The use of handheld devices such as the iPhone, is booming among practicing clinicians and medical students.  iPhone access increases the utility of SearchMedica, the unique search engine designed specifically to meet the search needs of the medical professional community," says UBM Medica CEO, US, Sally Shankland.  "With the new app, doctors are no longer confined to using SearchMedica in the office or clinic. They can use it anywhere a clinical question arises."

With the SearchMedica application, users are able to:

• Access the most recent, relevant, and authoritative information, approved by a board of specialist physicians, in any of eleven specialty channels.
• Target searches to journal articles, evidence-based content, guidelines, trials, or patient information.
• Locate frequently searched topics with the Recent Searches option.
• Quickly load content in a format designed specifically for the iPhone.
• Easily view search results with automatic rotation to landscape and portrait viewing.
• Maintain the most current version of SearchMedica through automatic updates.
• Share the app with a friend via email.

To download the application, visit http://www.searchmedica.com/tools/iphone.html.

For more information about SearchMedica, please contact Amy Sklar at amy.sklar@cmpmedica.com or 508-416-3431.

About SearchMedica

SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica is advertiser supported, medical professionals pay nothing to use the specialty search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at www.SearchMedica.com. The SearchMedica iPhone app is available at www.searchmedica.com/tools/iphone.html.

About UBM Medica

Addressing today's healthcare information needs, UBM Medica, a division of United Business Media Limited (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, directories, drug databases and other electronic databases, Web sites, face-to-face meetings, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, PhysiciansPractice.com and SearchMedica.com. Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London. For more information, visit http://www.ubmmedica.com/.

SOURCE UBM Medica

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