NORWALK, Conn., Sept. 16, 2013 /PRNewswire/ -- Pharmacology Corner and Psychopharmacology Institute today announced a unique marketing and distribution partnership with UBM Medica US. Pharmacology Corner is a multi-specialty resource for pharmacists and other medical professionals, and Psychopharmacology Institute focuses on delivering content to the field of psychiatry. Both sites feature visual lectures including animations, videos, and high-quality illustrations to help educate healthcare professionals on a variety of pharmacology topics.
UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of physicians and other healthcare professionals through online, print, live, and custom programs.
"We are very excited to join the UBM Medica Network. Respected and prestigious publications such as Psychiatric Times have become leaders in the field, and we feel honored to become part of their group," said Flavio Guzman, MD, editor of Psychopharmacology Institute and Pharmacology Corner.
Through this marketing and distribution partnership, medical professionals will benefit from educational content including:
- General principles of pharmacology such as pharmacokinetics and pharmacodynamics
- Coverage of specific therapeutic areas such as cardiovascular medicine and clinical neuroscience
- Video tutorials on psychotropic medications
"Pharmacology Corner and Psychopharmacology Institute are great additions to our network. Along with reaching physicians and nurses, Pharmacology Corner allows us to expand our reach with pharmacists," said Emily Ricca, Partner Relations Manager at UBM Medica US. "We are also pleased to provide mental health professionals with Psychopharmacology Institute's in-depth coverage of topics psychotropic medications."
About Pharmacology Corner
In 2012, Pharmacology Corner reached 625,000 unique visits per year. The popular website offers animations and multimedia pharmacology resources for healthcare professionals.
For professionals interested in reviewing or learning concepts in pharmacology, Pharmacology Corner has made available illustrated articles not available anywhere else.
The site has been cited in textbooks such as Drug Injury, 3rd edition, edited by Dr. James O Donnell.
About Psychopharmacology Institute
Because of its unique balanced perspective on the use of psychotropic drugs, Psychopharmacology Institute has had an extremely positive reception in the psychiatric community. More than 12,000 professionals are subscribed to the Psychopharmacology Institute newsletter.
The target audience is healthcare professionals in the mental health field: psychiatrists, primary care physicians, pharmacists, nurses, psychologists and social workers who are interested in mastering clinical psychopharmacology.
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, live conferences and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com, RheumatologyNetwork.com, and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit http://UBMMedicaUS.com
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organized into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.
SOURCE UBM Medica US