NORWALK, Conn., April 29, 2013 /PRNewswire/ -- UBM Medica US today announced that Physicians Practice, the award-winning practice management resource for physicians and medical office staff, has released a free iPad application to help physicians better navigate the complexities of running a practice. For nearly 25 years, Physicians Practice has provided practical advice on the business of medicine through a variety of mediums including print, digital, and live events. The app combines the most popular topics from the journal and website with interactive features in a convenient format.
The tablet medium has been widely embraced by the physician community, whose busy work schedules demand quick access to professional information. According to recent research by UBM Medica US, 49 percent of physicians indicated that they own a tablet device. Of those physicians who own a tablet, 70 percent say they use it to read journal content (UBM Medica US, 2011 Tablet Survey). The Physicians Practice iPad app will provide doctors with an efficient way to find solutions to their business management questions while using a format that they prefer.
New content will be released in quarterly issues, with three planned for 2013. The first issue, released this month, focuses on money, with exclusive data from the Physician Compensation Survey and the Best States to Practice features. Other articles in the issue provide guidance on both business and personal finances. Available in the App Store, the app allows readers to delve more deeply into popular topics with features that include:
- Personalized tools and calculators
- Podcasts and videos from leading practice management experts
- Interactive graphics
- High resolution images and diagrams
"Running a medical practice continues to be a challenging endeavor," said Bob Keaveney, Editorial Director at UBM Medica US. "Our goal in releasing the Physicians Practice tablet app is to help physicians easily address non-clinical problems so that they can spend more time doing what they love — treating patients. We're excited to provide practical business solutions in an engaging app that can be accessed by busy healthcare professionals at any time."
The Physicians Practice tablet app is the fifth mobile application from UBM Medica US. For more information, visit the App Store.
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit www.UBMMedicaUS.com.
Vice President, Marketing
SOURCE UBM Medica US