UBM Studios Selected as TechWeb Light Reading's Virtual Engagement Solution

CHICAGO, May 7 /PRNewswire/ -- UBM Studios, the leader in world-class user engagement interface, has been selected as TechWeb Light Reading's virtual engagement solution.  The virtual trade show entitled "xTCA & COTS: Off-the-Shelf Platforms & Software for Next-Generation Networks" took place on Thursday, May 6, 2010 from 9 AM - 5 PM Eastern and focused on how xTCA and COTS solutions are helping telecom equipment companies deliver profitable solutions for applications such as IPTV, 3G and 4G mobile data, VoIP, network security and broadband.

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According to American Business Media and Forrester Research, 75 percent of business decision-makers said they attended three or more Web-based events during the past 12 months.

The virtual event offered an easy to use interface, seamless registration and social media.  Event sponsors attended with booth presence including, platinum sponsors, Continuous Computing and Kontron; gold sponsor Emerson Network Power; association sponsors Communications Platform Trade Association, Open SAF Foundation, PICMG, SCOPE and The Service Availability Forum.  In addition, vendor participants included GENBAND, Motorola and Procera Networks.  The event also offered an Auditorium that delivered industry presentations as well as a Twitter feed, a Networking Lounge and a Media Center. In addition, all presentations were immediately available on demand.

For additional information on UBM Studios virtual events, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or [email protected].

To follow UBM Studios on Twitter, visit http://twitter.com/UBMStudios and to follow on Facebook, visit UBM Studios.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, delivers next-generation virtual business solutions. UBM Studios specializes in interactive human engagement and behavior with actionable turnkey products that fits every budget from pre-packaged solutions to unlimited custom design. Through robust offerings including tradeshows, events, digital libraries, product launches, annual meetings, career fairs, sales meetings, training & learning centers and focus group centers, UBM Studios virtual events engage audiences, reduce costs and increase productivity. Leading technology, healthcare, building, finance and insurance organizations have utilized UBM Studio's flexible and reliable virtual event platforms to deliver their events.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Studios