UBM Studios to Discuss the Broadening Use of Digital Solutions at the University of California, Irvine Extension Internet Marketing Webinar Series on July 25, 2012

CHICAGO, July 10, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that Kathleen Connolly, Vice President, UBM Studios, will discuss the broadening use of digital solutions with marketing professionals at the University of California, Irvine Extension Internet Marketing Webinar Series.  Produced in conjunction with the Internet Marketing Association, the webinar series educates marketing professionals about how to leverage internet marketing strategies to grow business.

Entitled "How to Chose the Right Interactive Digital Environments to Meet Your Business Objective," the webinar will take place on July 25, 2012 at 12 p.m. PDT.  Connolly will discuss how interactive digital environments can span from simple webcasts to digital trade shows to hybrid events to topical community environments enabling daily engagement with an audience. Connolly will provide an overview of the various interactive digital environment options available, key criteria for assessing a business' needs as well as the metrics event producers can expect.  In addition, she will present case studies to demonstrate real world uses of these environments.

Connolly said, "Digital environments are a vital marketing tool for businesses and are transforming the way audiences interact online. I'm looking forward to partnering with the University of California Irvine Extension program and the Internet Marketing Association to showcase the successful solutions UBM Studios has developed to help our customers drive their businesses forward."

Connolly is responsible for business development and consultative services focused on leveraging virtual environments to engage with audiences all of types. Connolly has 20 years of sales and management experience in IT media and events.  Most recently, Connolly was the Strategic Director with Everything Channel where she worked with leading Channel Chiefs to help meet their Channel objectives from strategy to recruitment and enablement to demand generation. She is an expert in blending the right products and services to suit the unique needs of each client.  Prior, Connolly held both sales and management positions with Internet Week, InformationWeek and Network Computing. Connolly earned a Bachelor of Arts in Business Administration with an emphasis in International Marketing from California State University at Fullerton and received a certificate from the Leading and Managing People Program from Columbia University's Graduate School of Business

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com.  

Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news.

To register for the webinar, visit http://unex.uci.edu/services/events/ and for additional information about the internet marketing program, visit http://unex.uci.edu/certificates/business_mgmt/internet/ .

About UC Irvine Extension
University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals -- and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at facebook.com/uciextension.

About the University of California, Irvine
Founded in 1965, UCI is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UCI contributes an annual economic impact of $4.2 billion. For more UCI news, visit www.today.uci.edu.

About UBM Studios (www.ubmstudios.com)
UBM Studios is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L)

For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Contact
Michele McPhail
UBM Studios
michele.mcphail@ubm.com 
773 687 4321

SOURCE UBM Studios



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