CHICAGO, June 14, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that Michael Kushner, VP Digital Media Strategy, will participate on a webinar entitled "Beyond the Virtual Conference: Best Practices in the World of Digital Events" on June 19, 2012 at 1:00 p.m. Eastern. The webinar is sponsored by Dodge Communications, a full-service integrated public relations and marketing agency serving the healthcare, technology and life sciences industries. To register to attend the webinar, click here.
Kushner and Eric Temple-Morris, VP Client Solutions/Sales of UBM Medica's Physicians Practice Diagnostic Imaging, will explore the strategies for maximizing the unique advantages of new digital events, environments and communities, from enhancing networking efforts and expanding the reach of online tactics to optimizing lead generation and increasing marketing ROI.
The webinar will specifically address:
- The main forces that have caused the shift from virtual events to digital environments
- How a digital event program can be tied to a lead nurturing program to optimize demand generation and drive brand awareness
- The ways that digital environments are allowing B2B vendors to communicate in an innovative way to their customers, measure interactions and build relationships between live events
- Recommendations for digital event programs that have worked well for healthcare IT clients
- How digital environment programs fit into an integrated, comprehensive communications program
"UBM Studios is transforming the way audiences interact digitally," said Kushner. "Today digital communities and environments can be offered in a variety of formats to drive lead generation, collaboration and brand awareness. I'm looking forward to showcasing the successful solutions we have developed to help our customers drive their businesses."
Kushner has held various sales and business development positions at companies such as Forbes, Inc., The Nielsen Company and Reed Elsevier, where he oversaw the streaming media business and the development of interactive digital content platforms. He also pioneered live editorial webcast series, the capturing and repurposing of content from physical conferences and trade shows and has developed numerous branded Virtual events and Expos. At UBM Studios, Michael works with both internal and external clients in the development of integrated media strategies using next-generation digital business solutions.
For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or firstname.lastname@example.org.
UBM Studios is the global leader in digital events, environments and communities. UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities connecting the right content to the right audience with the right user interface. UBM Studios is part of UBM Connect – which also includes UBM Canon Media and UBM Medica US, providing marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company. (UBM.L)
For additional information on UBM Studios, visit www.ubmstudios.com.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
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SOURCE UBM Studios