UBM Tech's CRN, EE Times and InformationWeek Recognized as Powerful B2B Advertising Vehicles, Named to BtoB Magazine's Media Power 50
Validates Community-Focused Strategy on Media and Events
SAN FRANCISCO, May 29, 2013 /PRNewswire/ -- UBM Tech, a global media business that provides information, events, training, data services, and marketing solutions for the technology industry, today announced its industry leading brands -- CRN, EE Times and InformationWeek -- were recognized in BtoB Magazine's Media Power 50, an annual listing of the most powerful business-to-business advertising media venues in the technology industry.
This recognition follows UBM Tech's market-leading shift to a community-based strategy that offers rich, authentic engagement and growth opportunities for technology professionals and the technology providers looking to connect with them. The CRN, EE Times and InformationWeek communities span the technology market from the professionals who design, develop, and commercialize technology to the professionals who sell and integrate the technology for business to the professionals who buy and optimize technology in business.
"We are very proud that three of our flagship brands have been named to BtoB's Media Power 50 list. CRN, EE Times and InformationWeek all play a vital role in the technology industry," said Paul Miller, CEO, UBM Tech. "This honor validates our deep commitment to the entire technology industry, and affirms our new strategy of bringing like-minded communities together, both online and offline – peer to peer and face to face – providing a stronger, more effective conduit for communication among technology professionals."
The Media Power 50 is chosen by BtoB editorial who evaluate ad revenue and audience data and also interview media buyers, advertisers and industry analysts for their opinions on powerful and targeted B2B advertising venues. Other media outlets named to the Media Power 50 include The Wall Street Journal, Google, LinkedIn and CNN. The Media Power 50 was published in the May 13 issue of BtoB Magazine.
About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.
For more information on UBM Tech please contact:
Felicia Hamerman, VP, Marketing, Electronics
T: 516.562.5652, E: firstname.lastname@example.org
Winnie Ng, VP, Marketing
T: 631.406.6507, E: email@example.com
Natalia Wodecki, Senior Communications Director
T: 415.694.9413, E: firstname.lastname@example.org
SOURCE UBM Tech
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