NEW YORK, June 1, 2016 /PRNewswire/ --
UBM plc (LSE: UBM-LN), the world's leading business-to-business events organizer and marketing services organization, today announced that it has acquired the Content Marketing Institute ("CMI"). This acquisition further consolidates UBM's position as the leading events organizer in the US and provides an entry point to the vibrant and fast-growing content marketing vertical.
CMI produces the leading annual events in the content marketing sector, namely Content Marketing World and the Intelligent Content Conference, as well as the media channels and marketing services which support and inform the community.
Driven first by content creation and second by the technologies that allow marketers to successfully distribute, automate, track, analyze and measure, content marketing is one of the fastest growth segments of the marketing industry. By building a combined technology and marketing event portfolio, UBM and CMI will serve the market in the best way possible - covering all corners of the business - for customers, readers, attendees and exhibitors.
"The CMI business is complementary to UBM's existing technology business and we see excellent opportunities to help CMI grow to its full potential, to cross promote to technology marketing professionals and to provide additional insight as the relationship between marketing and technology evolves," said Scott Schulman, CEO, UBM Americas.
Added Marco Pardi, Managing Director, Technology Group, UBM Americas: "The CMI team has an incredible knowledge of the industry and is very high-touch with their customers. Their passion for content marketing is contagious, and we are looking forward to welcoming the respected CMI team into our UBM family."
Joe Pulizzi, Founder & CEO of CMI, commented: "UBM Americas is the perfect home for Content Marketing Institute and Content Marketing World. We are ready to expand and grow to continue our mission of education, training and serving the content marketing community."
Notes to Editors
1. About UBM plc
UBM plc is a leading global marketing services and communications company, whose primary focus is events. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,100 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently. Running over 400 events per year, UBM is the second largest exhibitions organiser globally and the largest independent organiser in the US and China.
2. About UBM Americas
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. Through a range of aligned interactive environments, both physical and digital, UBM Americas increases business effectiveness for customers and audiences through meaningful experiences, knowledge and connections. The division also includes UBM Brazil's market leading events in construction, cargo transportation, logistics & international trade, and agricultural production; and UBM Mexico's, construction, advanced manufacturing and hospitality services shows. For more information, visit: http://www.ubmamericas.com
Head of Investor Relations and Corporate Communications,
Head of PR and Communications,
Jon Coles, Andy Rivett-Carnac, Craig Breheny
SOURCE UBM plc