Updated: UBM's DesignCon Online Community Provides Technical Information 24/7 New site turns DesignCon's renowned technical learning and community spirit from an annual event into a continual, online, interactive experience centered around the January event

NEW YORK, Oct. 24, 2012 /PRNewswire/ -- UBM DeusM (http://www.deusm.com), the integrated marketing services arm of UBM, and UBM Electronics (http://www.ubmelectronics.com), the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today, in partnership with Agilent Technologies Inc., launched a new site devoted to inspiring and empowering engineers-- the DesignCon Community (www.designconcommunity.com).

(Logo: http://photos.prnewswire.com/prnh/20121023/SF98394LOGO)

By turning DesignCon, an annual event renowned for its technical learning and community spirit, into a year-round online experience, members can continue their discussions before, during, and after the annual January gala.

"Continuing the DesignCon event experience online with Agilent is a critical part of our overall goal of accelerating the scaling of know-how for engineers struggling with today's design challenges," said Kathy Astromoff, CEO of UBM Electronics. "Few events have the combination of technical strength and community spirit, and we're delighted to partner with them to bring this spirit to life, year-round."

"Agilent's ongoing involvement with industry standards enables us to share our expertise in high-speed digital design to help engineers accelerate their ability to create products to be proud of," said Barry Alcorn, Agilent Americas Market Segment Manager. "We're excited to partner with UBM to deliver this enriched experience."

The new community-based website will comprise blogs from DesignCon Community members, vibrant message boards, live chats, whitepapers, and other educational resources to help the DesignCon Community share in the triumphs and challenges of designing cutting-edge ICs, boards, and systems for the next-generation. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn.

Leading the site will be Barry Sullivan, PhD, Director of Program Development at the International Engineering Consortium (IEC) and long-time DesignCon conference coordinator. "I see the site as a natural means of keeping the already strong DesignCon community engaged year-round, discussing past conferences, current design issues, and how those issues can be addressed both online and then face-to-face at the next conference," Sullivan said.

The DesignCon Community is published by UBM DeusM and UBM Electronics and Agilent Technologies is the exclusive sponsor.

Visit DesignCon Community at www.designconcommunity.com.

For more information on UBM DeusM please contact:
Amy Averbook, Marketing Director
T: (917) 743-2693, E:  averbook@deusm.com

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

About Agilent Technologies
Agilent Technologies Inc. (NYSE: A) is the world's premier measurement company and a technology leader in chemical analysis, life sciences, diagnostics, electronics, and communications. The company's 20,000 employees serve customers in more than 100 countries. Agilent had net revenues of $6.6 billion in fiscal 2011. Information about Agilent is available at www.agilent.com.

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

For more information, go to www.ubmelectronics.com; follow us at @ubm_electronics to get the latest UBM Electronics news.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Electronics



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