IRVINE, Calif., July 22, 2014 /PRNewswire/ -- According to the Content Marketing Institute, 93 percent of business-to-business (B2B) marketers in 2013 utilized content marketing, and this percentage is expected to rise in coming years. Content marketing is a technique for creating and distributing valuable, relevant and consistent content to drive profitable customer action. The growing demand for this type of well-developed content is a major element in a successful marketing campaign.
The University of California, Irvine Extension is addressing the new demand for effective content creation with a month long online Content Marketing course beginning Aug. 11. The course provides the knowledge and skills necessary to design, develop, promote and manage digital, mobile and social content marketing campaigns. It is designed for product managers, digital marketers, social media strategists, entrepreneurs and business leaders who wish to manage and sustain a scalable content marketing strategy.
"Having a strong understanding of how to create effective content marketing campaigns is especially important as many business trends are moving towards customer engagement," said Tom Pokladowski, director of Law & Finance at UC Irvine Extension. "This online course will provide business professionals the necessary tools to support customers at every stage of the sales cycle, all leading to growth in customer and brand loyalty."
Participants will also be able to view an on-demand webinar, which will allow students to explore this topic with instructor, Taline Felix. Currently the Digital and Social Media Director at Sprocket Media, Felix leads B2B digital, publishing and social media projects for Fortune 500 companies and collaborates with many marketing and sales leaders in the information technology industry. The on-demand webinar will provide prospective participants the opportunity to learn more about the best practices in utilizing content marketing that will be further examined in the course. The webinar can be accessed at http://unex.uci.edu/areas/business_mgmt/social_media/.
For more information about the course or to register, visit http://unex.uci.edu/courses/sectiondetail.aspx?year=2014&term=SUMMER&sid=00125.
About UC Irvine Extension: University of California, Irvine Extension is the continuing education arm of UC Irvine, serving nearly 40,000 students globally and offering more than 3,200 classes annually on the UC Irvine campus, online and at employer sites throughout California and worldwide. Since 1962, UC Irvine Extension has served Orange County with programs and classes to help adult learners reach their career advancement and personal enrichment goals, and remains dedicated to providing broad access to the resources of the University for the benefit of the public, both through University Extension certificate and specialized studies programs and a broad range of free and open educational resources including UC Irvine OpenCourseWare (http://ocw.uci.edu). Learn more at http://extension.uci.edu, or join us on YouTube (http://www.youtube.com/ucirvineextension) or Facebook (http://www.facebook.com/uciextension).
About the University of California, Irvine: Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County's largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit today.uci.edu.
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SOURCE UC Irvine Extension