Udi's Gluten Free Foods Launches New Community Website Redesigned Website Aims to "Spread the Joy" within the Gluten-Free Community

DENVER, Aug. 19, 2011 /PRNewswire/ -- Udi's Gluten Free Foods today announced the next step in the company's commitment to the gluten-free community: the launch of its new website, www.udisglutenfree.com.  New features such as an informative gluten-free toolkit, enhanced "Recipe" section, and Facebook integration provide important information and open new opportunities for Udi's to connect with new gluten-free consumers and devoted fans.

The new website is part of Udi's broader mission to spread the joy with delicious products that satisfy cravings for products like breads, bagels, and baked goods that traditionally contain gluten. Udi's has established itself as the premiere gluten-free brand and online resource for anyone considering the diet. "We're thrilled to launch a website that represents the gluten-free community," said Denise Sirovatka, Vice President of Marketing. "The site is a destination for consumers to share, embrace and enjoy the gluten-free lifestyle."

The new design is aimed at integrating Udi's social media channels into a single, easy-to-navigate space where people interested in a gluten-free lifestyle can easily track down information they need, ask questions, find out what's trending on Twitter, and more. The site also includes an improved "Recipe" section that highlights a variety of gluten-free meals perfect for a beginner or experienced foodie.

According to Warren Pattison, Director of Digital, "The lines between customer and company continue to merge in the digital age. From tweeting questions to posting product reviews on Facebook, our fans interact with us on their terms. We redesigned the website with features to aggregate all the conversations into one location. Our new site will bring Udi's, our consumers and the gluten-free community closer together."

For additional information on Udi's new website, visit the "Now Hear This" blog at blog.udisglutenfree.com.

Denver-based Udi's Healthy Foods includes Udi's Natural Artisan Granola and Udi's Gluten Free Foods line of gluten-free baked goods. All of Udi's products are baked fresh in Colorado using only the highest-quality wholesome ingredients. For more information, please visit www.udisglutenfree.com or call 303-657-6366. Find us on Facebook at www.facebook.com/udisglutenfree and Twitter @udisglutenfree. Be Udiful!

SOURCE Udi's Gluten Free Foods



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