UGG Announces the Second Annual Glitterati Challenge II

Winner Receives Custom Pair of UGG® Classic Tall Boots Adorned With Swarovski Crystals Valued at $4,900

Jan 18, 2016, 08:00 ET from The UGG Brand

NEW YORK, Jan. 18, 2016 /PRNewswire/ -- The UGG® brand (a division of Deckers Brands NYSE: DECK) is kicking off the new year by once again launching the Glitterati Challenge II with Swarovski, an exclusive in-store contest to give away the year's most coveted pair of Classic Tall boots. 

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Commencing today, participants can take part in the contest within 31 UGG® retail locations nationwide. In addition to the grand prize of frosted UGG® boots embellished with Swarovski crystal rocks, the brand will also award a $500 gift card to the second place winner and a $250 gift card to the third place winner.

To participate, customers need only to enter their guess of how many Swarovski crystals are on the displayed UGG® Classic Tall in navy boot. The entrant guessing the closest number without going over wins the custom 2016 Swarovski embellished UGG® Classic Boot in navy — a prize valued at just under $5,000. The boot features innovative crystal rocks fabric with double-pointed chatons in an irregular arrangement, creating some of the most dazzling effects in Swarovski's product range. The crystal maison has inspired creative talents from the worlds of fashion, jewelry, accessories, interior design and lighting with its brilliant crystal innovations for over 120 years. Born out of a passion for detail and high-precision cutting, these luxurious ingredients impart refined glamour to everything they embellish.  

The Glitterati Challenge II will run from January 18thJanuary 31st and there is no purchase necessary to participate. For a participating store near you, please visit

About the UGG® brand Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information please visit or the brand's official blog at @UGGAustralia #ThisIsUGG

About Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 154 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

UGG® Media Contact: Lindsey DiCola / 516-317-3645 /   Matthew Magnin / 917-842-2391 /

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