UGG Opens Pop-Up Shops in Boston & New York Areas

Temporary Retail Locations in Major Metros highlights the Growing Demand for UGG in the lead up to its holiday season.

26 Aug, 2015, 08:00 ET from UGG Australia

NEW YORK, Aug. 26, 2015 /PRNewswire/ -- The UGG® brand, a division of Deckers Brands (NYSE: DECK), today announced the opening of two pop-up stores featuring  Infinite UGG®, a seamless online integration that grants access to an  "endless aisle" of merchandise not found in store, in Boston and Elizabeth, New Jersey, across the river from New York City. Just in time for back-to-school and holiday shopping seasons; both locations will offer 500-550 SKUs featuring an array of UGG® products including: footwear, loungewear, handbags and accessories.

"Boston and the New York City metro represent two important regions for UGG so we feel the addition of these pop-up locations will make the brand more accessible to consumers as they seek out their favorite back-to-school and holiday shopping items," said Vice President of North America retail for Deckers Brands, Gerard Marceda. "When consumers are fully immersed in the comfort and luxury of UGG they immediately feel the warmth, comfort and unparalleled craftsmanship and high-quality materials that go in to creating this legacy brand."

The Faneuil Hall Pop-Up, open now, carries a selection of must-have merchandise and is located in the heart of Boston at Faneuil Hall (4 South Market Building, Space 2045, Boston, MA). The location offers 1,764 square feet of retail space and is nearby permanent UGG® brand locations on Newbury Street in Boston and the UGG® Outlet at the Wrentham Village Premium Outlets.

The Jersey Gardens Pop-Up Outlet store is located at 651 Kapkowski Road, Suite 2442, Elizabeth, New Jersey, just outside of New York City. The store, which opens to the public on September 3rd, has 1,429 square feet of selling space and is the perfect companion to the four UGG® brand concept shops located in Manhattan.

In an effort to deliver innovative Omni-Channel solutions, both pop-up shops offer access to the Infinite UGG program which allows customers access to the full spectrum of product sizes and colors.

The pop-up stores will be open through early 2016. More details on the pop-up stores and other UGG® locations, including store hours, can be found at: http://www.uggaustralia.com/storelocator.

Faneuil Hall Pop-up 4 South Market Building Space 2045 Boston, MA 02109

Jersey Gardens Pop-Up Outlet Store 651 Kapkowski Road Suite 2442 Elizabeth, NJ 07201

About The UGG® Brand Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAustralia #THISISUGG

About Deckers Brands Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

Media Contacts: Lindsey DiCola / 212-247-8552 / lindsey.dicola@deckers.com Matthew Magnin / 212-247-8552 / matthew.magnin@deckers.com

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SOURCE UGG Australia



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