UK's Leading Electronic Cigarette Manufacturer Welcomes Ban on Sales to Under 18s

BLACKBURN, England, January 27, 2014 /PRNewswire/ --

Totally Wicked Ltd, one of the country's leading electronic cigarette manufacturers, has today welcomed government plans to outlaw the sale of electronic cigarettes to those under the age of 18 in England.

Fraser Cropper, Managing Director of Totally Wicked, said:  

"We welcome the news that the Government wishes to ban the sale of electronic cigarettes to those under the age of 18.  As a company we have voluntarily been enforcing such an age restriction since we were formed six years ago.  This is clear from our packaging, signage in our shops, on our website, and our advertising material.  Electronic cigarettes are an adult product that should be offered for sale to existing and former smokers only.

"This ban only applies in England, so we expect policy makers in Scotland, Wales, and Northern Ireland to follow the lead taken by the Department of Health and introduce their own restrictions on sales to those under the age of 18.  Furthermore, we urge the UK Government to go further and to seek to have Article 18 of the Tobacco Products Directive amended so that it can include an EU-wide ban on the sale of electronic cigarettes to those under the age of 18.

"As a business, we hope, now that electronic cigarettes will be seen in law as the adult product they have always been, that a more measured debate can now take place about how they should be regulated.  We look forward to working with policy makers in England and elsewhere on the implementation of this ban and to ensure that it is properly policed and rigorously enforced."

Notes to Editor

For further information about Totally Wicked Ltd:

For further information please contact

Fraser Cropper, Managing Director at Totally Wicked
T: +44(0)1254-297-092


SOURCE Totally Wicked Ltd

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