UL Launches Enhanced Certification Mark and Badge System System promotes bundling of services and transparency in the marketplace
NORTHBROOK, Ill., May 16, 2013 /PRNewswire/ -- Products today must meet a diverse spectrum of certification and compliance requirements, and there is a growing need to provide more transparency into products in the marketplace. In response to evolving customer needs, UL (Underwriters Laboratories), a world leader in advancing safety, today unveiled an enhanced version of its iconic UL Certification Mark as well as a Certification Badge to help promote compliance in a meaningful way to the marketplace.
"As our global supply chain has become more complex, there is a greater demand for transparency to help manage risk and provide the marketplace more information about products," said Keith Williams, UL president and CEO. "Our enhanced Marks system will play an increasingly critical role for suppliers, manufacturers, authorities, retailers and consumers to help communicate and understand the scope of certification for a given product."
The enhanced UL Certification Mark enables companies to bundle multiple certifications for multiple geographies into a single mark. It includes a unique identifier that provides more details on the scope of certification for a particular product; allows for growth and inclusion of new types of certifications; and, provides enhanced Mark intelligence and traceability for the future. As part of the mark system, the Certification Badge provides an optimized, concise way for companies to promote compliance in the marketplace through use on marketing, advertising and packaging materials.
All currently existing versions of UL's Listing and Classification Marks remain valid and should continue to be accepted as an indication of Certification. UL expects the transition to the enhanced Mark to happen over time. For more information, go to UL.com/marks.
UL is a premier global independent safety science company with more than 118 years of history. Employing more than 10,000 professionals with customers in over 100 countries, UL has five distinct business units – Product Safety, Environment, Life & Health, Knowledge Services, and Verification Services – to meet the expanding needs of our customers and to deliver on our public safety mission. For more information on UL's family of companies and network of 95 laboratory, testing, and certification facilities, go to UL.com
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