Ulta Beauty, Maesa Group and Celebrity Makeup Artist Fiona Stiles Launch FIONA STILES BEAUTY

Ulta Beauty's first exclusive premium cosmetics line focuses on non-intimidating and "mistake-free" makeup.

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Feb 18, 2016, 01:01 ET

Ulta Beauty, Maesa Group and Celebrity Makeup Artist Fiona Stiles Launch FIONA STILES BEAUTY.

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Ulta Beauty and Maesa Group announce that they have enlisted in-demand celebrity makeup artist Fiona Stiles to create FIONA STILES BEAUTY, an assortment of 120 premium-quality eye, lip and face products with innovative formulas in a universal range of colors. With a mission to demystify makeup, the brand offers an expansive mix of easy-to-navigate products along with meaningful educational online tutorials by Fiona herself. Starting today, the line will be sold exclusively at select Ulta Beauty stores nationwide and on ulta.com.

Fiona Stiles' eponymous collection features an extensive range of professional-grade, non-intimidating products that appeal to people of all ages, ethnicities and lifestyles, thus accommodating and celebrating diversity. After evaluating the beauty space, Fiona, Ulta Beauty and Maesa Group embarked to create a collection of products that were noticeably missing in the marketplace with innovative formulas and breakthrough textures.

Fiona is a leading artist in the industry with over 20 years' experience working with the most recognizable faces in fashion, music and entertainment such as Jessica Alba, Jennifer Garner, Nicole Richie, Jessica Chastain, Elizabeth Banks, and Gabrielle Union. She has poured her creative vision and expertise into each and every FIONA STILES BEAUTY product with a mission to create a line of non-intimidating, "mistake-free" makeup.

"I was thrilled when Ulta Beauty and Maesa approached me about creating a makeup line. Getting to develop products that you've been wishing existed for years is a dream come true. My profession has lead me to touching tens of thousands of products, and to be able to winnow those favorite product characteristics in a collection for each and every women to have access too is an opportunity I could not pass up. Makeup is interesting and exciting, and should not be feared. It's about efficacy and ease of use all under the umbrella of wearable color," says Fiona Stiles.

"Ulta Beauty is thrilled to be the exclusive retailer of the much anticipated Fiona Stiles Beauty line," said Tara Simon, senior vice president of merchandising at Ulta Beauty. "The line offers luxury at an accessible price point, and with a universal wardrobe of color options careful crafted by renowned professional makeup artist, it will surely resonate with our guests."

With almost two decades in the business, Maesa, a leading creator and manufacturer of exclusive beauty products worldwide, is thrilled to have partnered with Fiona Stiles to launch the Ulta Beauty exclusive premium beauty brand with such an important point of differentiation. "In an already crowded space, it was crucial that FIONA STILES BEAUTY deliver upon its brand promise of 'mistake- free makeup', but it was equally important that the brand be affordable. Being the entry level price point brand on the prestige side of the aisle while still epitomizing luxury with an iconic sculptural aluminum packaging, makes this one of the most unique beauty brands on the market today." Say Scott Oshry, Partner & Chief Marketing Officer at Maesa Group.

For more information, follow Fiona Stiles Beauty on the following channels:

www.fionastilesbeauty.com
Instagram: @FionaStilesBeauty
Twitter: @FStilesBeauty
Facebook:/FionaStilesBeauty
#fionastilesbeauty | #mistakefreemakeup

About Ulta Beauty
Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, Ulta Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin and brow services. Ulta Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading Ultamate Rewards loyalty program. As of October 31, 2015 Ulta Beauty operates 860 retail stores across 48 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. For more information, visit www.ulta.com.

About Maesa
Founded in 1997 by Gregory Mager and Julian Saada, Maesa Group has become one of the leaders for exclusive beauty products. Maesa's mission is to provide innovative, high-quality exclusive beauty products, driving value and differentiation for retailers and brand owners. Maesa operates three categories of business – exclusive brands for mass and drug retailers, private label for specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 customers such as Elizabeth Arden, L'Oreal, Parlux, Pottery Barn, Ralph Lauren, Rue 21, The Body Shop, Ulta, Walgreens, Walmart and Zara. Launching over 3,000 proprietary products a year, Maesa delivers unique design, product development, speed to market, cost savings and resource efficiencies. With offices in New York, Los Angeles, Paris, Vienna, Hong Kong and Dongguan, Maesa employs over 250 team members worldwide. MAESA ENGINEERING BEAUTY www.maesa.com