RICHMOND, Va., Dec. 13, 2016 /PRNewswire/ -- Leading moist snuff and chewing tobacco brands Longhorn, Red Man and Timber Wolf, are engaging consumers across multiple touchpoints with The Ultimate Race Day Giveaway, which runs through April 26, 2017.
Consumers can enter for a chance to win an exclusive, once-in-a-lifetime adrenaline rush, along with a guest – attending two of racing's top events in Indianapolis and Charlotte over a single day, with seats on a private jet to get from race-to-race. The grand prize includes two tickets to each race, hotel accommodations for two nights in each city, two seats on the private jet and more.
"The idea for The Ultimate Race Day Giveaway was inspired by the racing phrase 'Double Duty,' or the accomplishment of a racer competing and completing those two races in the same day," according to Tracy Vernon, Associate Brand Manager for Moist Snuff.
Throughout the promotion, hundreds of weekly, monthly and instant prizes, including premium home theater upgrades, high-end grilling gear, outdoor essentials and more will be awarded.
To drive awareness, excitement and engagement, The Ultimate Race Day Giveaway is supported by a full range of dynamic and impactful Longhorn, Red Man and Timber Wolf marketing materials – including advertising, on-pack messaging, point of sale, direct mail, email, and more.
All marketing will drive consumers to any of the brand websites, where they get in the digital "driver's seat" of a race car and rev the engine for entry into the sweepstakes. If the car's tachometer reaches a certain RPM, participants receive a special double-entry into the prize drawings or possibly an instant prize. To drive deeper engagement with the program and portfolio brands, consumers are encouraged to enter daily for more chances to win.
It's off to the races with The Ultimate Race Day Giveaway, putting both retailers and consumers in pole position for an incredible ride. To enter, visit LonghornSnuff.com, RedMan.com or TimberWolfSnuff.com.
About Swedish Match:
Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. Swedish Match's vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Timber Wolf and Garcia y Vega.
Swedish Match North America
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SOURCE Swedish Match