Ultra Mobile Announces Distribution Agreements for Prepaid Services with Retailers Target, Dollar General, Barnes & Noble College

For MVNO serving foreign-born people living in U.S., move is part of company strategy to nearly double the number of its distribution outlets nationwide

11 Nov, 2014, 09:00 ET from Ultra Mobile

COSTA MESA, Calif., Nov. 11, 2014 /PRNewswire/ -- Ultra Mobile, the premier mobile operator known for keeping people connected with families and friends overseas, said today it has reached key distribution agreements with several large national retailers, including Target, Dollar General and Barnes & Noble College, for the sale and activation of Ultra Mobile prepaid service plans.

With a focus on the estimated 40 million foreign-born people living in the United States who regularly call or text internationally, Ultra Mobile said the agreements are part of the company's strategy to grow by nearly doubling the number of its distribution outlets nationwide, especially in "big box" stores.

Initially, the agreements cover select outlets with each retailer based on the outlets' local demographics matching Ultra Mobile's target customers.  For example, Ultra Mobile plans to reach foreign exchange students by having a presence in college bookstores via Barnes & Noble College.  Similarly, Ultra Mobile plans to place in-language marketing materials and packaging in the retailers' outlets with significant local populations of Spanish- or Chinese-speaking customers.

Participating stores will sell and activate Ultra Mobile service plans, which are priced at $19, $29 and $39 per month, and replenishments for customers renewing their plans.  Each plan offers unlimited talk and global text, with varying amounts of credit for calling anywhere in the world and data at 4G LTE speed.

"We are very pleased to have reached these agreements with retailers that share our vision of offering consumers convenience, affordability and plans tailored to meet their needs in prepaid mobile services," said Chris Furlong, Ultra Mobile's Executive Vice President of Product and Marketing. 

"The retailers' desire to provide a full portfolio of wireless services that would appeal to an important segment of their shoppers – immigrants to the U.S. -- aligns perfectly with Ultra Mobile's strategic focus," he added.  "As we strive to innovate and achieve diversity in our distribution channels, these agreements give us an opportunity to serve a segment of wireless subscribers who want affordable, no-contract mobile services.

"We are also aware that within the prepaid segment, a significant portion is very budget conscious and our value proposition is designed to address the needs of that audience," Furlong said.

Ultra Mobile services are already available for purchase and activation at nearly 10,000 retail outlets across the U.S. Hundreds of thousands of customers use its services monthly.

Retailers and mobile phone kiosk operators seeking to become Ultra Mobile dealers can visit www.UltraAgents.com.

About Ultra Mobile
Ultra Mobile is an MVNO in the United States that develops first-of-its-kind mobile phone services to improve the quality of life for customers. Its mission is to provide convenient and affordable solutions that connect people with their extended families living around the world, and to help make the American dream more accessible.

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SOURCE Ultra Mobile



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