Under Armour Announces Digital Search for the "Ultimate Intern Team" Sports Performance Leader Only Accepting Applications via Facebook Using 140 Character Cover Letters
BALTIMORE, May 2, 2011 /PRNewswire/ -- Under Armour (NYSE: UA), the Baltimore, MD-based leader in sports performance apparel, footwear, and accessories, is seeking two outstanding candidates to join the brand this summer as members of the "Ultimate Intern Team". The program is open to both undergraduate and graduate students who share a passion for sports and marketing. Students can apply by submitting a 140-character cover letter and resume via Under Armour's Facebook page through May 12.
The two interns will work with the digital marketing team assisting in various aspects of the business with an emphasis on social media engagement. Called "Ultimate Intern" for a reason, throughout their five-week internship, these students will learn first-hand how Under Armour has become a leader in sports innovation. They will work with some of Under Armour's world-class athletes, get an up close look into technology that drives the brand's innovation and will spend time with Founder and CEO Kevin Plank to discuss leadership, entrepreneurship and his vision for the future. Additionally, these students will serve as a bridge to the inside world of Under Armour through the world of social media with daily Facebook posts, Tweets and blog posts reporting on their experiences.
"Under Armour is constantly looking for fresh and innovative ways to reach our audience and tell our story," said Dan Mecchi, Under Armour's Director of Digital Media. "We're raising the stakes on the typical internship by offering two passionate and talented candidates the opportunity to join our team."
The internship is available to current undergraduate or graduate students who will be returning to school after the summer. The selected interns will receive a $5,000 scholarship paid directly to his or her school. The final 100 candidates will be announced on May 16. After receiving additional information from each candidate 10 finalists will be selected to conduct a Skype interview on May 23. From the group of 10 two Ultimate Interns will be announced in the end of May. Applicants must be able to live in Baltimore from June 13 – July 15. Airfare, travel and housing expenses are covered as part of the internship.
For more information and full terms please visit www.facebook.com/underarmour.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.
SOURCE Under Armour