Under Armour® Chooses LINE-X Protective Coatings® As Product Partner For New Footwear Offering
-- Creative Pairing of Innovative Companies for Debut of New Water Shoe --
HUNTSVILLE, Ala., April 23, 2013 /PRNewswire/ -- LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings now celebrating its 20th anniversary, is a strategic partner in the launch of a new water shoe from Under Armour. The "Water Spider" is a high performance water shoe designed for great ventilation and water expulsion through a tough LINE-X-coated mesh. The LINE-X coating is completely waterproof, color stable and, like all LINE-X products, extremely durable. This defining partnership between Under Armour and LINE-X was vital in the design and creation of this product. LINE-X engineered a special aliphatic coating exclusively for the Under Armour Water Spider shoe.
"Under Armour is constantly driving innovation. Using LINE-X is a perfect example of finding a new application for footwear that brings an extreme level of durability in a way that resonates with the outdoor consumer," said Iiley Thompson, Senior Director of Outdoor Footwear for Under Armour. "We believed LINE-X was the only company that could provide the research and development vision necessary to deliver."
"LINE-X is continually looking for new and innovative ways to use our protective coatings products and when Under Armour approached us for this partnership, we knew it would be a good fit," said Kevin Heronimus, CEO of LINE-X Protective Coatings. "Our research and development team of engineers and chemists are extremely talented and were able to design a product specifically for the Under Armour Water Spider."
The Under Armour Water Spider is a high performance water shoe designed for an active outdoor lifestyle, with quick lock lacing, lightweight cushioning and support, a full drainage polyurethane footbed and high traction, non-slip outsoles. Available in a variety of color options, the Water Spider is currently available in major sports and outdoor retailers across the country.
About Under Armour, Inc.
Under Armour® is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, playing on fields around the globe. The Under Armour global headquarters is in Baltimore, Md., with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto and Guangzhou, China. For further information, please visit the company's website at www.underarmour.com.
About LINE-X Protective Coatings
LINE-X Protective Coatings (www.LINE-X.com) is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: http://www.youtube.com/linexprotects.
LINE-X Protective Coatings
SOURCE LINE-X Protective Coatings
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