NEW YORK, Dec. 28, 2011 /PRNewswire/ -- There's no doubt that individual online connectivity and capability have expanded exponentially in recent years. This has paved the way for would-be slanderers to post anonymous comments and other defamatory listings on websites like PissedConsumer.com, a popular for-profit consumer feedback portal. And while it's easy to believe that sites like PissedConsumer.com would work to make sure only factual posts are published to their website, the fact is, this doesn't happen. What's more, is that consumer feedback websites are protected from any and all liability, meaning that anything can be said about a person or a business, and there is no responsibility on behalf of PissedConsumer.com to investigate and/or remove the fraudulent listing. This has led to an increasing number of individuals and companies turning to online reputation management firms in an effort to protect and clear their good names.
American business magnate, investor and philanthropist, Warren Buffett, notes his opinion on the new world of online reputation management. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
However, even when thinking about "how to do things differently" in managing a reputation online, the fact of the matter is that individuals and businesses are consistently trumped because of laws set in place by the federal government to protect PissedConsumer.com.
For instance, the Communications Decency Act (CDA) of 1996 was originally drawn up by the U.S. Congress in an attempt to regulate the burgeoning pornography industry online. Of course, while this initial objective has little to do with the regular needs or goals of individuals or businesses online, the fact is that the CDA ended up affecting online communication in greater ways than simply regulating the adult entertainment industry. Rather, Section 230 of the Act allowed for significant interpretation, namely that the operator of a website or an Internet-based service could not be considered a traditional "publisher," and hence could not be held legally liable for any words or comments posted by an unrelated third party who uses the website and/or service. It is this which has allowed sites like PissedConsumer.com to be created and as such, allowed for users of the website to post defamatory remarks without consequence.
Ultimately, the comments posted on PissedConsumer.com and its contemporaries have resulted in the delivery of devastating blows to innocent individuals and businesses alike, causing for undue and undeserved stress, damaged reputations and a loss of customers, confidence and revenue. Many victims of these false attacks have looked to the ever growing online reputation management industry for help, turning to the industry leader, Reputation Changer, to suppress these negative listings.
Current Reputation Changer client, James Morgan, an attorney who was at the receiving end of various online attacks and false postings on PissedConsumer.com, attests to the ability and the wherewithal of the Reputation Changer team and the technology used to combat defamatory remarks made about him and his firm.
"It felt like my law office was under attack and it all started because of a false accusation and defamatory posting on PissedConsumer.com. All of a sudden, everything snowballed. Potential and current clients would search my name on Google and pull up this bad information. Our core business turned into daily explanations on how this information wasn't true or representative of the business that we did. Clients started leaving and the phone stopped ringing, I thought we were going to have to close the doors, but then we discovered Reputation Changer," stated Morgan.
Reputation Changer launched a campaign based not only on controlling the negative information, but also focusing on the positive and true aspects about Morgan's firm and business mission. Moreover, Reputation Changer's proprietary backend software allowed for the negative listing to be tracked in a real time format and monitored Morgan's name, ensuring that any breaking news or comments made online would be identified and handled as they occurred.
"The team at Reputation Changer saved my business," stated Morgan. "I know that if I wouldn't have made the decision to partner with [Reputation Changer] that I most certainly would have been put out of business by the PissedConsumer.com posting. Reputation Changer's service leveled the playing field for us."
For more information or to request a free quote, please contact the online reputation management professionals at www.ReputationChanger.com.
Reputation Changer is an online reputation management company. Founded in 2009 by reputation management professionals, Reputation Changer has assisted politicians, professional athletes and high profile public personalities, as well as Fortune 500 companies and other organizations, interested in protecting their brand and promoting their image. The company is the owner of several major media outlets and has proprietary backend technology that allows for 24/7 online reputation monitoring and defense; serving the interests and the needs of its diverse and high profile client base.
Reputation Changer has acquired market share belonging to competitor Reputation.com, formerly known as ReputationDefender.com, based on best-in-class product offering and technology platform, excellent customer service and the world class team that includes some of the premier SEO and design experts in the reputation management space.
For more information about Reputation Changer, its services and how it can assist in reputation management and promotional campaigns, visit www.ReputationChanger.com.
SOURCE Reputation Changer