Under the Influence Summit 2012 Set to Dominate Advertising Week

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Under the Influence Summit 2012, Advertising Week's official event on influencer marketing, takes place on October 1^st and brings together some of the biggest players in marketing and media to discuss how to harness the power of influence through media, technology, word of mouth, the trillions of data nodes that are in our future and, of course, advocacy marketing.

Join over 600 senior agency, brand, media and advertising executives at 4 PM on October 1^st at the Liberty Theater in New York City to hear insightful one-on-one conversations, marquee speakers and penetrating panels.

"We are influenced in real time by everything in our life. And in this technology-enabled pervasive reality, it is up to us, as marketers, to make sure all of our paid, owned and earned media efforts thrive," said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Kraft Foods, and host of Under the Influence Summit 2012. "We care about influence on a personal level, but brands, advertisers, and communities want these always-on relationships now more than ever before. Under the Influence Summit 2012 is the place to learn about the who, what, when, where and why of influencer marketing at scale."

"The possibilities of the influencer marketing channel are limitless and those who harness technology, creativity, community — and the symbiotic nature of all three — stand to do more than just 'win'," said Peter Horan, president & COO, Answers Media Group. "I am excited to engage with my colleagues in the industry who are all reacting to the power that influence has in our lives today at Under the Influence Summit 2012."

Under the Influence Summit 2012 speakers include:
Baratunde Thurston, Founder, Cultivated Wit & Author, How to Be Black
Gary Vaynerchuk, Co-Founder, VaynerMedia
B. Bonin Bough, VP Global Media & Consumer Engagement, Kraft Foods
Deb Roy, Co-Founder & Chairman, Bluefin Labs
Christine Osekoski, Publisher, Fast Company
Kristin Frank, GM, Digital Media, MTV, VH1
Marc Speichert, CMO, L'Oreal USA
Ji Lee, Creative Strategist, Facebook
Tim Perzyk, Research Manager, Global Sales Strategy, Twitter
Peter Horan, President & COO, Answers Media Group
Greg Shove, Founder & CEO, SocialChorus
Bill Koenigsberg, President, CEO & Founder, Horizon Media
Amanda Richman, President, Digital, MediaVest
Mickey McManus, President & CEO, MAYA Design
Gemma Craven, EVP & NY Group Head, Social@Ogilvy 
Adam Hirsch, SVP, Emerging Media & Technology, Edelman
Ben Lerer, Co-Founder & CEO, Thrillist Media Group
Chris Beck, Chief Vision Officer, 26 Dot Two
Bret Lofgren, CRO, SocialVibe
Chris Stephenson, President & COO, Viggle
Brad Klaus, CEO, Extole
Raj Kadam, CEO & Co-Founder, Viralheat
Brandon Evans, Founder & CEO, Crowdtap
Doug Chavez, Vice President, Marketing, RadiumOne

The sponsors for Under the Influence Summit 2012 include: Answers, SocialChorus, Extole, Crowdtap, Viggle, Viralheat, SocialVibe, 26DotTwo, RadiumOne, Appinions, Qnary, CMP.LY, Klout, Ruder Finn, Organic Avenue, Brad's Raw Foods, and Social Media Link.

To view more about the Under the Influence Summit 2012, and to register, visit: www.influence12.com and www.advertisingweek.com.

For press credentials and interview requests, please contact Jenny Edelston, [email protected].

Hashtag: #Influence12

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn more than one million participants from around the world to New York City for a week long hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture with star talent. Beyond enlightenment & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

Contact:
Jenny Edelston
Ruder Finn
212-593-5865
[email protected]

SOURCE Under the Influence