2014

Unicorn Media and Apptelic Limited Partner to Provide Monetized Video Solutions to Publishers and Broadcasters

PHOENIX, May 15, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically serve video ads to IP-enabled devices, and Apptelic Ltd., a UK-based company that specialize in streaming video (HLS and Smooth Streaming) media app and player development for desktop, mobile and tablet devices as well as Xbox 360, today announced a partnership. The companies are now working together to provide monetization and video solutions to media organizations by integrating Unicorn Media's patented Unicorn Once™ technology with Apptelic's video player for Windows platforms, allowing television networks and broadcasters to monetize video apps.

A pioneer in the online video space with a simple, intuitive solution that allows content owners to monetize their content on any device, Unicorn Media helps the world's leading broadcasters maximize IP video profitability for live and video-on-demand (VOD) content. The company's flagship product, Unicorn Once™, is server-side technology which enables publishers and broadcasters to deliver and monetize live or video-on-demand (VOD) content to any Internet-connected device via a single URL. The service allows for the ability to deliver targeted ads, inserted anywhere in the stream from the cloud, without the need for any client-side software, SDK or plug-in.

Apptelic Limited is a Microsoft Vendor, registered Windows Phone developer, registered Xbox app developer and a Microsoft Bizspark Partner, and provides a video player for Windows platforms, allowing television networks and broadcasters to monetize video apps using a player that is seamlessly integrated with Unicorn Media's single URL delivery and monetization solutions. A leader in the field, Apptelic was part of the award-winning Microsoft team that brought Hulu Plus to the Xbox. The company's customers include CBS, Warner Brothers, the NBA, NRK, SVT, Microsoft and Nokia.

Apptelic was formed in 2011 to allow network customers to use their existing HLS video infrastructure to target the emerging markets of Windows 8, Windows Phone 8 and Xbox. The company specializes in assisting network customers who already use HLS to reach the Apple iOS markets.

About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.

SOURCE Unicorn Media, Inc.



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