TEMPE, Ariz., July 7, 2011 /PRNewswire/ -- Unicorn Media, Inc., a leading digital media management provider, today announced that it has expanded its patented technology platform, Unicorn Once™ to support live streaming to mobile devices through Unicorn Once Live™. Unicorn Once Live™ is built on the unique capabilities of Unicorn Once™, allowing content owners to deliver live content to thousands of Internet-connected devices such as iDevices, Blackberry, Palm, Windows Mobile 7, set-top boxes, game consoles, etc., while easily incorporating dynamic ad integration and real-time video analytics across all platforms.
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The availability of Unicorn Once Live™ allows Unicorn Media customers to experience the same unique benefits of Unicorn Once™ for live content. Until now, Unicorn Once™ was available only for video-on-demand (VOD) content. Unlike other do-it-yourself mobile delivery solutions currently available, Unicorn Once™ and Unicorn Once Live™ are not client SDKs or server-stitched solutions, they are patented technologies that allow Unicorn Media customers to ingest their content one time and receive a single URL in return. This URL can be used to dynamically deliver monetized content to thousands of devices while providing real-time analytics through Unicorn Vision™. Unicorn Once™ and Unicorn Once Live™ provide the same ubiquitous capabilities viewers are accustomed to in typical browser or Flash-based environments.
Unicorn Once™ and Unicorn Once Live™ deliver a play-out experience with the sophistication usually expected from a complex client while completely removing the necessity for a player on devices such as iPad, iPhone, BlackBerry, Palm, Windows Mobile 7, game consoles, set-top boxes, etc. Content owners can now dynamically insert interstitial ad breaks including personalization and ad targeting (from any ad provider or their own inventory) for live or VOD content to mobile or iDevices with no added complexity to their workflows.
Bill Rinehart, Founder and CEO, Unicorn Media says, "Unicorn Once Live™ is the next obvious evolution for our ground-breaking Unicorn Once™ technology. We will continue to expand the Unicorn Once™ solution as we are committed to providing our customers with cutting edge technology for delivering video to their audiences –any device, any time, anywhere."
Unicorn Once™ is currently available for on-demand video content across all platforms. Today Unicorn Media is announcing a private BETA for Unicorn Once Live™. If you are not a current Unicorn Once™ customer and would like to participate in the Unicorn Once Live™ BETA, email us at [email protected].
About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, any time, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, which allows content owners to ingest media one time and deliver everywhere and Unicorn VISION™, which provides real-time analytics across any Internet-connected device. These services are layered on Unicorn's core technology platform, Unicorn ELEMENTS™, which is a modular suite of workflow optimization tools that enable publishers to customize their online video strategy. Unicorn Media's workflow optimization tools and real-time analytics revolutionize the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com
SOURCE Unicorn Media, Inc.
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