Unicorn Media Delivers Immediate Video Support for Amazon's Kindle Fire PATENTED UNICORN ONCE™ SOLUTION DELIVERS, MONETIZES AND ANALYZES VIDEO CONTENT ON AMAZON'S KINDLE FIRE ON DAY OF RELEASE

TEMPE, Ariz., Nov. 16, 2011 /PRNewswire/ -- Unicorn Media, a digital media management provider, today announced that its Unicorn ONCE™ technology platform provides out-of-the-box support for the newly released Amazon Kindle Fire, a multi-media tablet device. Unicorn Media's patented technology platform, Unicorn ONCE™ delivers high-quality video, on-the-fly ad integration and real-time analytics to the Amazon Kindle Fire day one.

(Logo: http://photos.prnewswire.com/prnh/20110112/DC28908LOGO )

Unicorn ONCE™ support for the Kindle Fire clearly illustrates its ability to future-proof video delivery for its customers, providing immediate and seamless support for emerging technology and evolving operating systems allowing video publishers to monetize their content on every platform. Unicorn ONCE™ is a patented technology solution that allows video publishers to ingest their content once and receive a single URL in return, enabling video delivery to any Internet-connected device with dynamic ad insertion and analytics across any platform such as iPad, iPhone, Android, Blackberry, Roku, Tivo, Boxee, Smart TVs and countless others.

"Our customers were able to monetize their video content on the Amazon Kindle Fire on day one of its release with no additional development required. We designed Unicorn ONCE™ to provide our customers with the means to monetize their content on every device and future-proof their businesses in the process," said Bill Rinehart, Founder and CEO, Unicorn Media.

Unicorn ONCE™ is not a client SDK or server-stitched solution, it is patented technology that allows Unicorn customers to ingest their content one time and receive a single URL in return, while optimizing monetization across every platform by allowing for targeted, dynamic ad integration on-the-fly and real-time analytics on any device through Unicorn VISION™. Unicorn ONCE™ is layered on top of the Unicorn ELEMENTS™ technology platform; Unicorn's modular suite of workflow optimization tools that make the distribution of content to any IP-enabled device less time consuming and less expensive, enabling content owners to cut cost and maximize profitability.

About Unicorn Media, Inc.
Unicorn Media, Inc. is a digital media management provider that helps companies deliver media to any device, anytime, anywhere, while providing real-time analytics on any platform. Unicorn's core services include Unicorn ONCE™, Unicorn VISION™ and Unicorn ELEMENTS™, technology that allows users to syndicate to any Internet-connected device, track content in real-time across any platform and optimize workflow to maximize profitability. http://www.unicornmedia.com.

SOURCE Unicorn Media, Inc.



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