Unicorn Media Enhances Media-as-a-Service™ Video Platform With Quova Geolocation Data
Video Analytics Deliver Highly Targeted Real-Time Audience Information, Using IP Intelligence
TEMPE, Ariz., May 24 /PRNewswire/ -- Unicorn Media, Inc., a leader in video workflow optimization technology, today announced its integration with Quova, Inc., the leading provider of IP intelligence, to enhance its Media-as-a-Service™ solution with Quova's IP geolocation intelligence data.
Unicorn Media will utilize Quova's IP geolocation database (GDS Gold Edition) as part of its suite of video workflow optimization tools that allow its customers to reduce the complexity and lower the cost of online media management. The partnership with Quova will give Unicorn clients the ability to determine the location of an anonymous website visitor, in real-time, allowing them to make intelligent business decisions on-the-fly, based on the audience.
According to AJ McGowan, Chief Technical Officer, Unicorn Media, "Implementing Quova into our system gives us the gold standard in geo data. Our clients will have the ability to geotarget and geofence their content, and the confidence in knowing that information is being delivered by the most trusted source in the industry."
"It's a no-brainer. Unicorn is smart to recognize that integrating Quova's high quality location data into their offerings is easy, at the same time it supports business critical needs such as analytics, compliance and security," said Jay Webster, Chief Product Officer, Quova. "Brands that have localized their content, win."
Quova's IP geolocation data ties in seamlessly with Unicorn's real-time cloud-based analytics, offering users unlimited custom search options, multiple graph and data views, granular results down to the user level and the ability to make changes to each piece of content across multiple platforms. Unicorn clients can drive profits, improve content and increase profitability using Quova's geolocation data by serving relevant, targeted ads with content people care about, based on their location. Unicorn also employs a technique called 'fencing content' inside regions supported by advertising or sponsorship. This level of targeting can result in more successful click-through rates and increased sales for Unicorn customers. Continental Airlines recently witnessed an increase of 200% uplift in banner advert conversions, after integrating Quova's geolocation intelligence to their website.
About Unicorn Media, Inc.
Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service™ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com
About Quova, Inc.
Quova enables businesses to accurately identify where their Website visitors are geographically, by country, state or city. Quova's high-quality, IP intelligence and geolocation data gives advertising agencies, publishers, and web design firms the tools develop applications, and deliver content that is customized for a distinct locale and end-user. Quova is based in Mountain View, California. www.quova.com
SOURCE Unicorn Media, Inc.
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