Unicorn Media Partners with LiveRail to Create Comprehensive Mobile Video Monetization Solution for Major Media Customers
Integration Enhances Delivery, Measurement and Monetization of Premium Digital Content
TEMPE, Ariz., April 2, 2013 /PRNewswire/ -- Unicorn Media, the market leader in Internet video solutions that allow the world's largest publishers to dynamically serve video ads to IP-enabled devices, today announced a new partnership with LiveRail, a leading publisher monetization platform for video. The two companies have integrated their industry-leading platforms, creating a comprehensive mobile monetization solution for major media customers.
With the integrated solution created by the Unicorn Media-LiveRail partnership, publishers can manage ad trafficking, selection, decisioning or insertion, enhancing their ability to deliver and track monetization of premium digital video content on any platform. Both platforms comply with VAST and IAB standards, which allows publishers to take advantage of new monetization opportunities as the mobile and web video sector grows exponentially.
"LiveRail sets the standard in ad decisioning and yield management," said Bill Rinehart, Unicorn Media founder and CEO. "We're thrilled to work with an industry leader like LiveRail to give major media publishers an opportunity to maximize revenue from the mobile inventory our patented Unicorn OnceTM solution enables."
"Unicorn Media allows publishers to capitalize on their mobile inventory to create new revenue streams on any platform, including handsets, tablets and connected TV," said Mark Trefgarne, LiveRail's CEO. "That makes this partnership a natural fit for our real-time ad decisioning technology, which gives publishers the power to select the right ad for the right content and deliver it to the right device."
Unicorn Media's technology seamlessly integrates with existing content and ad operation workflows. The Unicorn Media-LiveRail partnership makes it simple for publishers to monetize content across virtually all platforms and devices.
LiveRail is the leading publisher monetization platform for video. With over 3bn impressions (25% of all online video ads) delivered via our platform each month, LiveRail sets the standard for innovative video advertising technology solutions. Our mission is to provide premium publishers with the technology to sell their video inventory smarter and safer, across all devices. Our technology is used by hundreds of major publishers who benefit from sophisticated analytics, advanced controls and unparalleled transparency ultimately generating maximum yield for every ad impression. Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, with offices in New York, London, and Romania. LiveRail is backed by Pond Ventures.
About Unicorn Media, Inc.
Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.
SOURCE Unicorn Media, Inc.
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